But how can you build quality links? Here are the three easiest ways
Posted: Thu Jan 23, 2025 5:48 am
Backlinks, also known as inbound links, are links from one website to another. What this means is, if a website links to your website, you get a backlink.
Search engines like Google count backlinks as votes for a specific page. That means the more backlinks pointing to your pages, the more likely they are to rank for a relevant search query, although, not all backlinks are of equal value and some can be detrimental to your site. If you want your site to rank well, you should focus on building quality links rather than quantity.
Publish linkable content: infographics, data/research, webinars, expert interviews, white papers, etc. This will require extra effort and research to produce high-quality content. And once published, don’t forget to share the article on social media to let the world know about your creation!
Guest Posting – Another great way to build high-quality backlinks is guest posting, which means cio & cto email list writing content for another website. Getting backlinks through guest posting is a simple process. First, you need to find relevant, high-quality websites and pitch guest post ideas to the editor. If your pitch is accepted, you need to write a unique piece of content. In the article or in the author bio, you may be allowed to add a link to your own website.
Broken Link Building – This is an easier link building strategy as you don’t need to write any content. All you have to do is find a page that contains a broken link and contact the publisher. Send an email explaining how you found it and if you have a well-written piece of content on the topic, ask the publisher to replace the broken link with your link. And that’s it!
Summary
Google is always constantly updating its features to offer its users what they need in the shortest time possible; and for this reason, there are more than 200 Google ranking factors that were designed to help webmasters optimize their websites, but at least 10 of these are currently useful to make your website visible and thus climb to the top of the search results.
With an optimal understanding of the SEO (Search Engine Optimization) game, you can study Google's ranking factors to evaluate what works and what doesn't, through its three main types:
Technical SEO : covers site speed, security, traceability, etc.
On-page SEO: This is limited to optimizing your content, i.e. keyword research, content creation, etc.
Off-page SEO (or off-site SEO) is more related to those activities outside the website, such as link building, to improve its ranking.
The ranking of your website in search engines on the Internet will depend on the above and once they are executed correctly, your page will be ready to be the protagonist on Google. Try it!
Search engines like Google count backlinks as votes for a specific page. That means the more backlinks pointing to your pages, the more likely they are to rank for a relevant search query, although, not all backlinks are of equal value and some can be detrimental to your site. If you want your site to rank well, you should focus on building quality links rather than quantity.
Publish linkable content: infographics, data/research, webinars, expert interviews, white papers, etc. This will require extra effort and research to produce high-quality content. And once published, don’t forget to share the article on social media to let the world know about your creation!
Guest Posting – Another great way to build high-quality backlinks is guest posting, which means cio & cto email list writing content for another website. Getting backlinks through guest posting is a simple process. First, you need to find relevant, high-quality websites and pitch guest post ideas to the editor. If your pitch is accepted, you need to write a unique piece of content. In the article or in the author bio, you may be allowed to add a link to your own website.
Broken Link Building – This is an easier link building strategy as you don’t need to write any content. All you have to do is find a page that contains a broken link and contact the publisher. Send an email explaining how you found it and if you have a well-written piece of content on the topic, ask the publisher to replace the broken link with your link. And that’s it!
Summary
Google is always constantly updating its features to offer its users what they need in the shortest time possible; and for this reason, there are more than 200 Google ranking factors that were designed to help webmasters optimize their websites, but at least 10 of these are currently useful to make your website visible and thus climb to the top of the search results.
With an optimal understanding of the SEO (Search Engine Optimization) game, you can study Google's ranking factors to evaluate what works and what doesn't, through its three main types:
Technical SEO : covers site speed, security, traceability, etc.
On-page SEO: This is limited to optimizing your content, i.e. keyword research, content creation, etc.
Off-page SEO (or off-site SEO) is more related to those activities outside the website, such as link building, to improve its ranking.
The ranking of your website in search engines on the Internet will depend on the above and once they are executed correctly, your page will be ready to be the protagonist on Google. Try it!