Spread the content through corporate social networks

[samiaseo222]

Your company's corporate social media is a direct channel to your sales audiences. Creating engaging content and generating engagement is something you shouldn't forget, and this is where video becomes king of all platforms. Studies show that video content is more likely to be clicked on than a post with static images. But since not all audiovisual content works equally, take note of these tips to make your videos perform better:

Create short 30-second clips from existing video clips. Posting video pieces that adapt the content and format to each social network will increase the number of views of your content. Remember chief vp operations email list that each video must carry a key message and uploading content in a horizontal format (more natural for LinkedIn or Twitter) is not the same as uploading content in a vertical format (more oriented to Instagram Stories).

Pin your video to the top of your LinkedIn or Twitter page. And don't forget to reference it with a 'Link in bio' if it refers to a specific page on your website where you want more information.

Add subtitles to make your content more easily shareable on social media. Keep in mind that, depending on the context, users often consume content without audio and you should make it easier for them to consume content so that it remains interesting.

Another little trick is to have your closest employees or strategic partners share the content on their own profiles.