5 Elements Every Landing Page Should Have
Posted: Thu Jan 23, 2025 6:03 am
All marketing paths must lead to the same place, and often, that is to a landing page. That is why optimizing your landing pages is a fundamental step in your inbound marketing efforts. Landing pages are precisely what convert visitors into registrations for the company, and where the path that ends with the purchase begins.
There are many things you can learn from a landing page, if it has been configured correctly: who visited the page, where they came from, and what they did once they landed on it. This key information allows you estonia phone number list create your “target audience” and offer them better segmented marketing content. It also helps you better qualify visitors, and narrow down the circle of those who are most interested in your products or services.
To achieve all this, you need your landing page to contain the key elements. Do you want to know what they are? These are the 5 elements you must pay attention to in order for the landing page to be a success.
1. The header
The first question a prospect will ask when they land on your page is, why am I here? You need to be able to convey value and purpose right away, and you do all of that through a good header.
Think of your page header as the title of a blog post. It should clearly and concisely tell visitors what they'll find there. An image in the header can even help you establish a connection to your brand and idea even more. To maintain consistency, make sure that both the landing page and the guide or resource you're offering them in exchange for signing up maintain the same brand image consistency.
2. The copy
Again, conciseness is key. Your landing page copy should be descriptive, short, and sweet, and should directly relate to the ad copy that led the visitor to click through.
If your landing page is the “doorway” to downloading a how-to guide, use the body copy to present the problem the guide helps solve, then list out the specific topics the guide will cover. These little clues help the visitor find value in the content you’re offering, and provide the transparency and authenticity that all copy should have.
There are many things you can learn from a landing page, if it has been configured correctly: who visited the page, where they came from, and what they did once they landed on it. This key information allows you estonia phone number list create your “target audience” and offer them better segmented marketing content. It also helps you better qualify visitors, and narrow down the circle of those who are most interested in your products or services.
To achieve all this, you need your landing page to contain the key elements. Do you want to know what they are? These are the 5 elements you must pay attention to in order for the landing page to be a success.
1. The header
The first question a prospect will ask when they land on your page is, why am I here? You need to be able to convey value and purpose right away, and you do all of that through a good header.
Think of your page header as the title of a blog post. It should clearly and concisely tell visitors what they'll find there. An image in the header can even help you establish a connection to your brand and idea even more. To maintain consistency, make sure that both the landing page and the guide or resource you're offering them in exchange for signing up maintain the same brand image consistency.
2. The copy
Again, conciseness is key. Your landing page copy should be descriptive, short, and sweet, and should directly relate to the ad copy that led the visitor to click through.
If your landing page is the “doorway” to downloading a how-to guide, use the body copy to present the problem the guide helps solve, then list out the specific topics the guide will cover. These little clues help the visitor find value in the content you’re offering, and provide the transparency and authenticity that all copy should have.