What is Rich Media?
Posted: Thu Jan 23, 2025 6:07 am
Rich Media is defined as an online communication technique that uses new technologies to incorporate content that encourages interaction with the user, through videos, animations, etc. Technological development and creativity have made this format one of the most widely used tools. Its main objective is to generate actions that cause a great impact and brand recall in users, thus increasing traffic to your website as well as the number of conversions.
Rich media versus standard formats.
Standard formats are banner ads that can be either ghana phone number list or moving. This type of format, unlike rich media advertising , does not require much technology to create and, generally, they tend to be ads with only text or images.
However, it has been proven that rich media marketing is capable of tripling visits to a website, compared to conventional banners . Because it is presented as a dynamic format, it can be eye-catching enough to generate a greater impact. In addition, this type of advertising offers several possibilities for you to communicate with your audience.
Using rich media .
When implementing rich media marketing , it is important to consider several aspects. One of these is the need to allow users to stop each ad whenever they want, otherwise they might find them intrusive and in bad taste. Below are some tips that will help you create a better user experience when implementing rich media ads .
Don't forget to include a button that users can click to close the banner .
If you decide to go all out with rich media videos , make sure they have play, pause and stop buttons. This way, users have complete freedom to control your ad.
Traditional formats vs Rich Media
For advertisers and brands, this methodology provides a wealth of data about the user. Unlike banners, which only measure the number of impressions or clicks, this format allows the organization to obtain information about the time the user has been viewing the spot, at what point they abandon it, which parts interest them most or whether they have rewound the ad or not. In terms
Rich media versus standard formats.
Standard formats are banner ads that can be either ghana phone number list or moving. This type of format, unlike rich media advertising , does not require much technology to create and, generally, they tend to be ads with only text or images.
However, it has been proven that rich media marketing is capable of tripling visits to a website, compared to conventional banners . Because it is presented as a dynamic format, it can be eye-catching enough to generate a greater impact. In addition, this type of advertising offers several possibilities for you to communicate with your audience.
Using rich media .
When implementing rich media marketing , it is important to consider several aspects. One of these is the need to allow users to stop each ad whenever they want, otherwise they might find them intrusive and in bad taste. Below are some tips that will help you create a better user experience when implementing rich media ads .
Don't forget to include a button that users can click to close the banner .
If you decide to go all out with rich media videos , make sure they have play, pause and stop buttons. This way, users have complete freedom to control your ad.
Traditional formats vs Rich Media
For advertisers and brands, this methodology provides a wealth of data about the user. Unlike banners, which only measure the number of impressions or clicks, this format allows the organization to obtain information about the time the user has been viewing the spot, at what point they abandon it, which parts interest them most or whether they have rewound the ad or not. In terms