What you see after you submit a search query?

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SERPs
The search engine results page (SERP) . In addition to organic search results, SERPs often include paid search and pay-per-click ads .

The best content comes when you put yourself in the shoes of your target audience. SERPs help you do that. Don’t know what content to produce? Type in relevant keywords and examine the results. You’ll get an endless list of popular local content topics that you can use to create valuable resources.

The best advantage of using SERPs is that they give you local results that physicians email database you can structure to suit a wide range of audiences.


SERP - Google
For example, the screenshot above shows “best shoes in Los Angeles” as an entry. While the search results mostly show blogs related to Los Angeles, there are similar queries targeting the entire state. The blogs are primarily targeted at local audiences. However, it may be useful for someone from another country who wants to visit the city.

Existing data
While researching new local content opportunities is important, you should also examine existing content in your SaaS content marketing strategy. Understanding existing data will help you identify untapped areas and make better content decisions.

You can use tools like Google Search Console . It will show you which of your existing content is giving you the most visibility. This means that Google has deemed your existing content to be relevant to this topic.

This way, you'll get existing pieces that you can modify with internationally relevant elements and use them to build and create more authoritative content.
Use analytics to track changes in metrics like engagement, reach, and leads. Use social listening to learn what your target audience expects from you and what doesn’t appeal to them. Conduct penetration testing to understand the impact of your marketing.

This will help you re-evaluate your strategy whenever necessary and grow your brand with your audience. You will be better equipped to craft your local content in a way that is equally intriguing to a global audience.

Conclusion
Creating completely different sets of content for local and global audiences runs the risk of creating a confusing brand image. In this case, the smart thing to do is to craft local content by combining elements that appeal globally.

Use relevant keywords, update your content regularly, and promote it consistently. Keep track of important metrics and remember to make constant improvements.

This will help you optimize your resources, create a community that transcends borders and increase your income.