How do different Snapchat advertising methods work?

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If you decide to advertise on Snapchat, you'll need to choose between the formats listed above or combine different options. Below, we'll explain how each of the formats works, what options they offer, and how to launch a successful campaign yourself.

Snap Ads and Commercials
The content of these ads is displayed as a video, animation, slideshow, or similar in full screen on a smartphone. Like all other Snapchat content, they are also viewed in portrait format. Each Snap Ad has a soundtrack that starts playing when the ad starts. The featured content is identified as an ad with a small text overlay. Snap Ads can be skipped by tapping on the screen, just like all other Snaps that play in the app. Only Commercials must play for six seconds.

Snap Ads appear periodically between (public) content in the app, for example pharmacy email database between stories or contributions from Discover channels. The ads are usually up to 10 seconds long. However, it is also possible to offer users interested in the product more information about it within the app. The four Snap Ad formats available are:

Simple Snap Ad : Video of maximum 10 seconds with sound that starts automatically; it is the basis of the other three ad formats.
Snap Ad with Web View : In this format, during the video ad, users can swipe and open a web page within the Snapchat app. This usually contains more information about the advertised product.
Snap Ad with App Install : If you want to promote an app, you can redirect users to the corresponding page in the Google Play Store or Apple App Store via a pop-up window. Users don't have to leave Snapchat to download and install the promoted app.
Long Video Snap Ad : You can use this ad format on Snapchat to present a video longer than 10 seconds. This feature also opens a new window on the screen by simply swiping.
Story Ads
Story Ads work like regular snap ads. They consist of individual boxes that appear in the Discover section next to the content. If the user selects a box, a collection of between three and twenty boxes will open up , all of which together tell a story. There is also the option to include a link to your own web page.

Collection Ads
Collection Ads also play between two snaps, but are constructed a little differently. They also contain a video or photo, but add up to four small images that are displayed in the bottom frame. These small boxes represent products. If a user selects one, they will see information about it and a direct link will be generated to the product page in your store.

Geofilter
A particularly popular format that will add great value to your business is the geofilter. This is a sticker that users can place on their content. Geofilters are location-based and are therefore only available in a specific area . For example, you can use a geofilter to advertise your restaurant, shop or concert on Snapchat. Visitors will use it on their own photos and share them on their account. This way, your ad is retransmitted to other profiles and you automatically gain visibility.

If you want to create your own geofilters, just open the Creative Library . There you will find the templates. Then, you must choose in which geographic area you want the filter to be available, which will influence the price you pay for this advertising medium.

Glasses
Lenses are another, more complex filter option. They use augmented reality to place certain features on the user's face. However, you cannot create these filters yourself - they have to be ordered from Snap Inc. or a partner company and produced by them. Not only does this mean that the processing time is considerably longer, but the costs are also comparatively high . It is not possible to create sponsored lenses yourself.