World Days: campaign ideas for shopping malls
Posted: Thu Jan 23, 2025 6:18 am
Let's look at a number of examples carried out in different shopping centres that we currently work with at Bannister Global:
Nutrition Day – El Paseo Shopping Center
On May 28, 2021, Spain celebrated Nutrition Day: an initiative of the Spanish Federation of Nutrition, Food and Dietetic Societies (FESNAD) whose objective is to promote a healthy lifestyle and diet. At the El chief vp sales marketing officers email list Paseo shopping center, and to commemorate the day in the offline field , cups of fresh fruit were distributed to all customers who presented a purchase receipt at the promotion stand, with the aim of increasing traffic and encouraging purchases by visitors.
On the other hand, in the digital field, a raffle of 3 baskets of fruit and vegetables was also carried out, to boost the centre's social networks and improve metrics. In short, the campaign was very well received on both channels.
Nutrition Day at El Paseo Shopping Center
International Kissing Day – As Cancelas Shopping Centre
In As Cancelas, a reference shopping centre in Santiago de Compostela, on 13 April 2019, International Kissing Day was celebrated with a solidarity initiative that had the following mechanics: for each related photograph that customers shared on social networks, the commercial space donated a kilo of non-perishable food to the city's Food Bank.
In this way, and through a relational CSR campaign with this International Day, we actively collaborated with one of the interest groups for the shopping center, allying ourselves with their struggle and sharing their worries and concerns.
Nutrition Day – El Paseo Shopping Center
On May 28, 2021, Spain celebrated Nutrition Day: an initiative of the Spanish Federation of Nutrition, Food and Dietetic Societies (FESNAD) whose objective is to promote a healthy lifestyle and diet. At the El chief vp sales marketing officers email list Paseo shopping center, and to commemorate the day in the offline field , cups of fresh fruit were distributed to all customers who presented a purchase receipt at the promotion stand, with the aim of increasing traffic and encouraging purchases by visitors.
On the other hand, in the digital field, a raffle of 3 baskets of fruit and vegetables was also carried out, to boost the centre's social networks and improve metrics. In short, the campaign was very well received on both channels.
Nutrition Day at El Paseo Shopping Center
International Kissing Day – As Cancelas Shopping Centre
In As Cancelas, a reference shopping centre in Santiago de Compostela, on 13 April 2019, International Kissing Day was celebrated with a solidarity initiative that had the following mechanics: for each related photograph that customers shared on social networks, the commercial space donated a kilo of non-perishable food to the city's Food Bank.
In this way, and through a relational CSR campaign with this International Day, we actively collaborated with one of the interest groups for the shopping center, allying ourselves with their struggle and sharing their worries and concerns.