Master mobile advertising without much stress
Posted: Thu Jan 23, 2025 6:20 am
With 3.5 billion daily active users, mobile advertising has become the most important marketing channel to promote your business or product.
It is estimated that the average person spends about 2 hours and 55 minutes glued to their smartphone every day. So, if you are interested in reaching this captive audience, you should start using mobile advertising – that is, optimizing your ads to fit the unique dimensions and characteristics of different mobile devices that are influenced by touchscreen usage, user patterns and expectations.
It's not as easy as it sounds, but with a little guidance, you'll be able to learn the best practices you need to implement to get things right from the start and get the results you want.
Below, we provide a comprehensive overview of mobile advertising and several advertising examples to help you learn how to execute it.
Why is mobile advertising important?
Smartphones are increasingly allowing people to perform functions that were previously controlling directors email lists done through computers. Now, with phones with larger screens and many more apps available, it's no wonder that users use them to do just about everything, from shopping to most online searches. Do you have any questions? We'll explain it to you with data!
Average media usage in the US
Average media usage in the US
It's not just that people are using their smartphones more, but also that online retail is moving to these devices, which is expected to exceed half of total e-commerce revenue in the coming years.
E-commerce industry volume projection
E-commerce industry volume projection
We're sure you don't want to miss out on a significant slice of potential revenue, so don't ignore mobile advertising!
Another important aspect is online searches. Did you know that most of these are done via smartphones? Yes, it is estimated that in the fourth quarter of 2019, more than 61% of Google searches were done via this medium, revealing its importance, even for pay-per-click (PPC) metrics.
It is estimated that the average person spends about 2 hours and 55 minutes glued to their smartphone every day. So, if you are interested in reaching this captive audience, you should start using mobile advertising – that is, optimizing your ads to fit the unique dimensions and characteristics of different mobile devices that are influenced by touchscreen usage, user patterns and expectations.
It's not as easy as it sounds, but with a little guidance, you'll be able to learn the best practices you need to implement to get things right from the start and get the results you want.
Below, we provide a comprehensive overview of mobile advertising and several advertising examples to help you learn how to execute it.
Why is mobile advertising important?
Smartphones are increasingly allowing people to perform functions that were previously controlling directors email lists done through computers. Now, with phones with larger screens and many more apps available, it's no wonder that users use them to do just about everything, from shopping to most online searches. Do you have any questions? We'll explain it to you with data!
Average media usage in the US
Average media usage in the US
It's not just that people are using their smartphones more, but also that online retail is moving to these devices, which is expected to exceed half of total e-commerce revenue in the coming years.
E-commerce industry volume projection
E-commerce industry volume projection
We're sure you don't want to miss out on a significant slice of potential revenue, so don't ignore mobile advertising!
Another important aspect is online searches. Did you know that most of these are done via smartphones? Yes, it is estimated that in the fourth quarter of 2019, more than 61% of Google searches were done via this medium, revealing its importance, even for pay-per-click (PPC) metrics.