How to define your sales KPIs?
Posted: Thu Jan 23, 2025 6:20 am
The sales function plays a crucial role in any company; in fact, much of the operation is focused on observing sales results , and many other areas depend on or must collaborate based on this area.
LATAM companies tend to have more sales staff than in other areas, such as marketing . And in addition, the inevitable questions at the discussion tables are: how are we doing in sales? How can we sell more? Or the usual demand: we need sales!
It is actually an area and a function to admire. Some of these measure and have optimized sales processes with the help of CRMs and others are still a bit traditional and the sales report is based only on revenue. The latter really fall short when it comes to measurement and do not have KPIs.
We consider that the definition of KPIs in a sales section kenya whatsapp resource will be given according to the objectives of the brand, the team and the type of business model .
Some KPIs related to sales are:
Number of sales or customers.
Total income.
ROI (Return on Investment) .
Conversion rate.
With the following course, increase the efficiency and power of your commercial process
PEACE Course: Sales Methodology
Increase productivity and improve the performance of your sales process with the course that was born from hundreds of sales professionals who perform above average!
Full name*
E-mail*
Position/Charge
Area in which the company operates
Number of employees
Company website*
What are the most important Sales KPIs to consider?
To answer this, let's look at this example: if your company's main objective is to be the #1 CRM for sales teams in Latam, then your sales actions must be focused on that purpose, which is to sell the CRM to sales teams in this part of the world, and also determine the correct strategy.
This way, you will choose the sales area KPIs that demonstrate the contribution you are making to achieving that big goal.
So, when looking to measure everything, it's time to have a guide that allows you to identify the most essential KPIs. This will make it easier for you to choose the right indicators and organize the information in a report.
Keep in mind that KPIs are indicators that have a lot to explain; they must be understood on their own, that is, they must be the clearest and most measurable so that you can put them in a presentation, in a one-page report or even in a one-minute speech.
Let's start with these two main concepts or groups to always be alert in the sales process:
LATAM companies tend to have more sales staff than in other areas, such as marketing . And in addition, the inevitable questions at the discussion tables are: how are we doing in sales? How can we sell more? Or the usual demand: we need sales!
It is actually an area and a function to admire. Some of these measure and have optimized sales processes with the help of CRMs and others are still a bit traditional and the sales report is based only on revenue. The latter really fall short when it comes to measurement and do not have KPIs.
We consider that the definition of KPIs in a sales section kenya whatsapp resource will be given according to the objectives of the brand, the team and the type of business model .
Some KPIs related to sales are:
Number of sales or customers.
Total income.
ROI (Return on Investment) .
Conversion rate.
With the following course, increase the efficiency and power of your commercial process
PEACE Course: Sales Methodology
Increase productivity and improve the performance of your sales process with the course that was born from hundreds of sales professionals who perform above average!
Full name*
E-mail*
Position/Charge
Area in which the company operates
Number of employees
Company website*
What are the most important Sales KPIs to consider?
To answer this, let's look at this example: if your company's main objective is to be the #1 CRM for sales teams in Latam, then your sales actions must be focused on that purpose, which is to sell the CRM to sales teams in this part of the world, and also determine the correct strategy.
This way, you will choose the sales area KPIs that demonstrate the contribution you are making to achieving that big goal.
So, when looking to measure everything, it's time to have a guide that allows you to identify the most essential KPIs. This will make it easier for you to choose the right indicators and organize the information in a report.
Keep in mind that KPIs are indicators that have a lot to explain; they must be understood on their own, that is, they must be the clearest and most measurable so that you can put them in a presentation, in a one-page report or even in a one-minute speech.
Let's start with these two main concepts or groups to always be alert in the sales process: