Examples of good practices

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To use smart bidding even more efficiently, you can adopt the following best practices:

Activate conversion tracking
Conversion tracking is the foundation of smart bidding. For a profitable campaign with many conversions, you need data. Activate conversion tracking and collect data that Google Ads smart bidding can work with. The information allows you to more effectively evaluate user signals and place bids based on reliable calculations. It is important that you do not limit yourself to tracking macro conversions , such as “purchase” or “non-purchase.” Micro conversions , such as click behavior and time spent on pages or ads, veterinary email database also play an important role.

Consider the learning phase and create a database
The algorithm has a learning phase to collect data that allows it to automatically place bids. A period of one to two weeks is recommended for the artificial intelligence to collect and evaluate the data. This learning phase should be taken into account when activating smart bidding for the first time and setting up your campaign strategy. To increase the amount of data, it is possible to organize your ads into smaller campaigns.

Set realistic business goals
For strategies like Target CPA or Target ROAS, avoid setting goals that are too high or too low . Instead, you should track previously achieved performance goals. It's best to approach your desired goals in small 10% steps.

Success takes time
Try not to get impatient when evaluating your campaign. Organic conversions take time to appear in performance analyses.

“Maximize conversions” at the beginning
Start by maximizing conversion . This strategy allows you to collect important data that will later help you determine your target CPAs or target ROAS.

Address the target groups
Use remarketing lists and identify your most important customer groups and targets. Remarketing lists can be set up in Google Ads, for example.

Keep in mind Google Ads recommendations
Check out our “ Google Ads Recommendations ” for important tips for your campaign.

Conclusion: smart bidding for a profitable advertising campaign
It's hard to imagine online marketing without machine learning, artificial intelligence, data mining, and audience segmentation. The same goes for smart bidding, which is cost-effective and time-saving when running advertising campaigns . The algorithm evaluates millions of user signals and data to help you increase sales and profits through your own Google Ads bidding strategies. Although it requires patience and a familiarization period, smart bidding should be part of your Google Ads campaigns.