Off-page SEO refers to activities you can do outside of your website to optimize it for search engines.
As you probably know, backlink building is the most popular technique to increase authority and rankings.
However, there are other strategies that can also boost your brand and your online presence.
Are you ready to meet them?
Let's get down to business.
Why is off-page SEO important?
Backlinks and off-page SEO are essential to improve your website's visibility in search engines.
In fact, according to research by Backlinko , higher-ranking pages have more backlinks veterinary email database than lower-ranking pages.
Backlinks vs Positions
But wait, let me tell you more.
Google considers backlinks as a vote of confidence from other sites. This means that having high-quality backlinks can help with your website's authority and credibility, including better rankings.
Backlink factors by Google
This is not only mentioned by Google on the “How Search Works ” page, but also on Search Central , where they state they use several signals to determine the relevance of content, including links.
signals to determine the relevance of content in SEO
But beyond links, off-page SEO includes other factors such as work on EEAT, brand mentions, social signals and online reputation signals.
What is the difference between on-page and off-page SEO?
On-page SEO refers to activities you can perform within your website, such as optimizing content, meta tags, images, and HTML code.
On the other hand, off -page SEO involves external actions to improve your site's authority through signals such as links or mentions from other websites.
Both on-page SEO and off-page SEO are important for search engine optimization, but they serve different purposes.
Difference between on page and off page seo
Source: Ahrefs
For example, on-page SEO helps search engines understand what your website is about, while off-page SEO shows that other sites trust and value your content.
Improve EEA
EEAT stands for experience, expertise, authority and reliability.
Google introduced this concept into its Search Quality Ranking Guidelines and it has since become a crucial element of SEO.
EEAT - experience, expertise, authoritativeness, and trustworthiness
Do you want to know a secret?
EEAT is not a ranking factor, but rather a guideline for human quality evaluators to assess the overall quality and relevance of web pages.
This means that working on EEA can indirectly affect your website's ranking by improving its perceived value for both humans and search engines.