What is BOFU?
Posted: Thu Jan 23, 2025 6:43 am
The BOFU phase is the lowest part of the conversion funnel and is made up of users who have already considered all the options available to them in the market and are still interested in us. However, we could also find consumers who do not know us but are sure about purchasing or contracting in the very short term.
Within the Funnel Advertising methodology, in the BOFU phase we begin to netherlands phone number list with the consumer through promoted actions, because they are closer to the final conversion and we are more likely to have them become a customer.
The most appropriate marketing actions for this phase are:
SEO: SEO (Search Engine Optimization) is the advertising technique of improving a company's website with the aim of improving its positioning in the organic results of search engines.
SEM non-branded: SEM (Search Engine Marketing) is an advertising technique that allows us to advertise in search results on web search engines and thus increase our visibility on the Internet by paying for ads (specifically, you pay for clicks on ads). In particular, SEM non-branded is characterized by not specifying the brands of the products to be sold, thus making the ads much more general.
Branded SEM: Branded SEM is the particular case of SEM that refers to the specific brands of an advertised product. Consequently, this type of advertising is focused only on users who are looking for the specific product.
Social retargeting – purchase (BOFU phase): Social retargeting aims to impact users on social networks who have previously interacted with our website or app.
Social lookalike (similar audiences): Working with similar audiences (Facebook-Instagram) allows us to impact/act on users with a very focused and defined profile; similar to an audience we already know.
Email remarketing: Email remarketing consists of detecting when a subscribed user visits our website and recording what actions they perform, in order to then send them a personalized email based on the actions they have performed on the website.
Acquisition Remarketing or Retargeting (who has bought from us): Remarketing seeks to impact users who have already visited our website previously. In particular, remarketing in the BOFU stage is focused on people who have already made a purchase on our platform.
Within the Funnel Advertising methodology, in the BOFU phase we begin to netherlands phone number list with the consumer through promoted actions, because they are closer to the final conversion and we are more likely to have them become a customer.
The most appropriate marketing actions for this phase are:
SEO: SEO (Search Engine Optimization) is the advertising technique of improving a company's website with the aim of improving its positioning in the organic results of search engines.
SEM non-branded: SEM (Search Engine Marketing) is an advertising technique that allows us to advertise in search results on web search engines and thus increase our visibility on the Internet by paying for ads (specifically, you pay for clicks on ads). In particular, SEM non-branded is characterized by not specifying the brands of the products to be sold, thus making the ads much more general.
Branded SEM: Branded SEM is the particular case of SEM that refers to the specific brands of an advertised product. Consequently, this type of advertising is focused only on users who are looking for the specific product.
Social retargeting – purchase (BOFU phase): Social retargeting aims to impact users on social networks who have previously interacted with our website or app.
Social lookalike (similar audiences): Working with similar audiences (Facebook-Instagram) allows us to impact/act on users with a very focused and defined profile; similar to an audience we already know.
Email remarketing: Email remarketing consists of detecting when a subscribed user visits our website and recording what actions they perform, in order to then send them a personalized email based on the actions they have performed on the website.
Acquisition Remarketing or Retargeting (who has bought from us): Remarketing seeks to impact users who have already visited our website previously. In particular, remarketing in the BOFU stage is focused on people who have already made a purchase on our platform.