Social media trends 2025: ten trends for this year
Posted: Thu Jan 23, 2025 6:47 am
Ten social media trends in 2025 that shouldn't go unnoticed
Social media in 2025 will be marked by different trends that can be useful for both individuals and businesses. However, not all of the trends presented below can be used on all social networks.
Customer service on social media: encourage direct contact
Customer service via social media is an important trend that online stores and businesses can take advantage of. Replace contact forms or emails with customer service via social media, for example, via Twitter.
This trend not only encourages more direct contact and exchange, but also professors edu email database increases the visibility of your company or brand on the Internet . Social media users witness how quickly you respond and react to your customers' comments. This way, you can strengthen customer loyalty and increase your clientele.
Some companies go even a step further. For example, the music streaming service Spotify has created a specific social media profile to support its users.
Screenshot of SpotifyCares profile
Shopping on social media: a digital shopping experience
Social Commerce , which has been in fashion for some time now, is not going away anytime soon. This term refers to the use of social networks as a support for the sale of products or services or, directly, as a sales platform. Above all, it is companies that take advantage of this powerful marketing tool with which they can link the social network with their online store or landing page.
Shop features offered on various platforms , such as Instagram Shopping or Facebook Shop , are also very popular. This is also the case with Pinterest Shopping : users can save your product pins and search for similar items.
iPad screenshot of searching for “frames” in Pinterest’s shopping feature
On Pinterest, users can search for items from different websites under the “shop” option.
Advice
Do you want to sell your products on social media? Use the IONOS social media buy button and synchronize your online shop with the social networks of your choice.
Interactive elements: inclusion of content that can be interacted with
Among the highlights of social media today are interactive content, for example, sweepstakes, interactive infographics, surveys, polls, etc. Due to their potential to entertain , in addition to being important on social media, they are also among the essential email marketing trends .
For example, you can include a quiz sticker on Instagram Stories . You can use it to ask a question and offer different options. You can also share the results. Another popular sticker is the slider icon , which allows users to interact with the profile posting the story and offer their opinion or answer a question. This type of element is attractive and encourages users to interact with the content.
Screenshot of a Nivea story, in this case, with a sliding emoji
Video content: remains among the main trends
Videos are all the rage on all platforms , and in fact, they have the highest click-through rates. Besides being a trend on social media, video content can also be found among online marketing trends , for example.
Returning to social media, alongside the increasingly popular YouTube Shorts , Instagram reels , as well as TikTok and TikTok alternatives are particularly popular when it comes to web video content.
In 2025, it is recommended that you focus on making video content accessible to as many people as possible. To do this, make sure to subtitle your videos (also in English) . Often, users do not turn on the sound to view content, so by including subtitles you ensure that the spoken message will also be conveyed – not forgetting, of course, that this way people with hearing impairments can also access and enjoy all the video content you offer.
BeReal social media app: share snaps with others
Another social media trend that is gaining more and more followers has to do with the BeReal app, founded in France in 2020. Although it is a social network for sharing photos , it is characterized by the spontaneity of the content, since users receive a daily notification at a random time to take a photo and share it with others.
The fascinating thing about BeReal is that users have a time limit of two minutes to upload a snapshot of their everyday life. Both the front and rear cameras of the smartphone are used for this, allowing them to show themselves as well as their views. Thanks to this, you can regularly share truly authentic moments .
Social media in 2025 will be marked by different trends that can be useful for both individuals and businesses. However, not all of the trends presented below can be used on all social networks.
Customer service on social media: encourage direct contact
Customer service via social media is an important trend that online stores and businesses can take advantage of. Replace contact forms or emails with customer service via social media, for example, via Twitter.
This trend not only encourages more direct contact and exchange, but also professors edu email database increases the visibility of your company or brand on the Internet . Social media users witness how quickly you respond and react to your customers' comments. This way, you can strengthen customer loyalty and increase your clientele.
Some companies go even a step further. For example, the music streaming service Spotify has created a specific social media profile to support its users.
Screenshot of SpotifyCares profile
Shopping on social media: a digital shopping experience
Social Commerce , which has been in fashion for some time now, is not going away anytime soon. This term refers to the use of social networks as a support for the sale of products or services or, directly, as a sales platform. Above all, it is companies that take advantage of this powerful marketing tool with which they can link the social network with their online store or landing page.
Shop features offered on various platforms , such as Instagram Shopping or Facebook Shop , are also very popular. This is also the case with Pinterest Shopping : users can save your product pins and search for similar items.
iPad screenshot of searching for “frames” in Pinterest’s shopping feature
On Pinterest, users can search for items from different websites under the “shop” option.
Advice
Do you want to sell your products on social media? Use the IONOS social media buy button and synchronize your online shop with the social networks of your choice.
Interactive elements: inclusion of content that can be interacted with
Among the highlights of social media today are interactive content, for example, sweepstakes, interactive infographics, surveys, polls, etc. Due to their potential to entertain , in addition to being important on social media, they are also among the essential email marketing trends .
For example, you can include a quiz sticker on Instagram Stories . You can use it to ask a question and offer different options. You can also share the results. Another popular sticker is the slider icon , which allows users to interact with the profile posting the story and offer their opinion or answer a question. This type of element is attractive and encourages users to interact with the content.
Screenshot of a Nivea story, in this case, with a sliding emoji
Video content: remains among the main trends
Videos are all the rage on all platforms , and in fact, they have the highest click-through rates. Besides being a trend on social media, video content can also be found among online marketing trends , for example.
Returning to social media, alongside the increasingly popular YouTube Shorts , Instagram reels , as well as TikTok and TikTok alternatives are particularly popular when it comes to web video content.
In 2025, it is recommended that you focus on making video content accessible to as many people as possible. To do this, make sure to subtitle your videos (also in English) . Often, users do not turn on the sound to view content, so by including subtitles you ensure that the spoken message will also be conveyed – not forgetting, of course, that this way people with hearing impairments can also access and enjoy all the video content you offer.
BeReal social media app: share snaps with others
Another social media trend that is gaining more and more followers has to do with the BeReal app, founded in France in 2020. Although it is a social network for sharing photos , it is characterized by the spontaneity of the content, since users receive a daily notification at a random time to take a photo and share it with others.
The fascinating thing about BeReal is that users have a time limit of two minutes to upload a snapshot of their everyday life. Both the front and rear cameras of the smartphone are used for this, allowing them to show themselves as well as their views. Thanks to this, you can regularly share truly authentic moments .