What changed in digital during the war?
Posted: Thu Jan 23, 2025 6:53 am
Let's talk about what really works and what is already losing relevance. Digital tools are adapted to any needs, so if you still doubt whether it is worth investing time and money in this industry - I assure you, it works.
Even if your goal isn’t to sell through social media or grow your audience, digital can help with other tasks. For example, competitor analysis or market research to enter new markets. Going digital is becoming indispensable for developing brands and achieving results.
What has changed in digital?
The digital space has undergone significant changes. Content on iran consumer email list social networks and digital platforms has taken on new forms. Let's start with the basic rules of communication via social networks in conditions of military events.
Before the war, I always recommended using as much interactive content as possible: quizzes, game mechanics, Q&A to engage the audience, build engagement, and build brand loyalty. However, with the outbreak of the war, traditional branded content became less effective. Businesses are gradually moving away from pushy sales and brand-focused clichés. Instead, social messaging is becoming relevant.
Even if your goal isn’t to sell through social media or grow your audience, digital can help with other tasks. For example, competitor analysis or market research to enter new markets. Going digital is becoming indispensable for developing brands and achieving results.
What has changed in digital?
The digital space has undergone significant changes. Content on iran consumer email list social networks and digital platforms has taken on new forms. Let's start with the basic rules of communication via social networks in conditions of military events.
Before the war, I always recommended using as much interactive content as possible: quizzes, game mechanics, Q&A to engage the audience, build engagement, and build brand loyalty. However, with the outbreak of the war, traditional branded content became less effective. Businesses are gradually moving away from pushy sales and brand-focused clichés. Instead, social messaging is becoming relevant.