What does SEO mean?
Posted: Thu Jan 23, 2025 6:54 am
“SEO ( Search Engine Optimization ) refers to all the techniques or actions aimed at increasing a website’s traffic by improving its positioning in different search engines.”
SEO is the most well-known term, and it can even be called in different ways:
Web positioning
Search engine positioning.
Google positioning.
Organic or natural positioning.
SEO positioning.
Two ideas emerge from this definition:
Increased visibility: The goal of SEO is to get more visitors to a page.
Search engine optimization: Although Google is the poland phone number list of search engines (and whenever we talk about SEO we refer to Google), the meaning of SEO applies to all search engines (Bing, Yahoo, etc.).
Types of SEO
A. On-Page SEO
We call On Page SEO factors all the techniques we use to optimize our own website. For example:
The content of the web.
The internal structure.
Indexability (we will see this later).
Web architecture.
The images.
Etc.
These factors are the most technical in SEO, but they are also responsible for 90% of the success of an SEO strategy.
B. Off-Page SEO
We talk about Off-page SEO factors when we refer to parameters that do not depend on the website itself, that is, they are external factors. For example, links that point from other websites to ours.
SEO is the most well-known term, and it can even be called in different ways:
Web positioning
Search engine positioning.
Google positioning.
Organic or natural positioning.
SEO positioning.
Two ideas emerge from this definition:
Increased visibility: The goal of SEO is to get more visitors to a page.
Search engine optimization: Although Google is the poland phone number list of search engines (and whenever we talk about SEO we refer to Google), the meaning of SEO applies to all search engines (Bing, Yahoo, etc.).
Types of SEO
A. On-Page SEO
We call On Page SEO factors all the techniques we use to optimize our own website. For example:
The content of the web.
The internal structure.
Indexability (we will see this later).
Web architecture.
The images.
Etc.
These factors are the most technical in SEO, but they are also responsible for 90% of the success of an SEO strategy.
B. Off-Page SEO
We talk about Off-page SEO factors when we refer to parameters that do not depend on the website itself, that is, they are external factors. For example, links that point from other websites to ours.