3 Ways Brands Can Customize Their Marketing Strategies

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Regular marketing needs basic data that can be collected through social media marketing automation and data analytics. Personalization, on the other hand, facilitates the collection of granular data using AI technologies such as NLP and machine learning, predictive analytics, triggering emotional responses, big data analytics, and recommendation engines. The latter can therefore provide pharmacy email database customers with a more personalized shopping experience.


Let’s understand how personalization works through the three examples listed below.

HealthifyMe
HealthifyMe is an app created in 2012 that has become India’s most loved health and fitness app.

HealthifyMe has partnered with CleverTap, an industry-leading mobile marketing platform, to customize diet and fitness plans for its users. The app helps its users track water consumption and calorie intake and provides them with personalized cloud-based nutrition and fitness training programs.

HealthifyMe uses customer journey maps and AI-powered data to engage and retain their users throughout their digital fitness journey. They create strategies using the best channels to deliver the right message to the right user at the right time.


HealthifyMe uses customer journey maps and AI-driven data
Source: HealthifyMe
HealthifyMe uses CleverTap services to create a visual campaign methodology. This allows them to target users based on their top interests, real-time activity, and in-app behaviors. They also target their customers with personalized content to increase brand engagement through automated email and SMS workflows.

Users who sign up are asked to answer a few simple questions relating to their abilities and future goals. In return, they receive targeted diet and fitness recommendations and are provided with real-time progress information, personalized feedback, and even rewards for completing weekly goals.

HealthifyMe has a rating of 4.5 on the Google Play Store and has a user base of over 6 million customers.

Conclusion: Use advanced data intelligence technologies to build and execute more contextual marketing campaigns for your customers to increase conversion and retention rates.