What's behind SEO for Amazon?
Posted: Thu Jan 23, 2025 7:06 am
Search engine optimization (SEO) is a term that almost everyone has heard of. Even though Google is the leading authority in this field, the search engine among search engines is not the only option when it comes to running a good SEO campaign. In principle, this marketing discipline can be used in a generalized way where an algorithm ranks search results based on various factors.
When it comes to optimizing content for traditional web search, in the Western world the focus is primarily on the Google search engine, which, although not the only option, has hegemony and a market share of over 90%.
When it comes to searching for a specific product, Amazon has grown from a simple online book sales service to one of the largest eCommerce platforms worldwide . This has affected the giant Google in the sense that restaurants email database more and more users prefer to skip Google and search for the products they are interested in directly on Amazon. On this platform, the search phrase entered is compared with the entire catalogue by means of the proprietary A9 algorithm to finally offer the user a list of possible results that, in the best case, will lead to a purchase.
Because the A9 algorithm works in a way that is as non-random as Google's, Amazon's ranking can still be improved, even though A9 takes into account far fewer factors than Google's Hummingbird algorithm. So, while requiring less work, SEO for Amazon offers more advantages in return.
Why is SEO optimization important on Amazon?
If you want to get your web project into the hands of search engines, SEO plays a key role. However, competition is so high in some sectors that it is only possible to attract attention if you carry out the appropriate optimization measures. Otherwise, competitors with high sales volumes will gain an advantage over you, thereby reducing your chances of conversions. Something similar happens when, as a merchant, you offer your products on Amazon: if you forgo ranking optimization on the platform, you will be missing out on an effective opportunity to give your offer better visibility.
To achieve success in both the short and long term, Amazon SEO should be a top priority in your plans. Targeting your products to rank high increases the likelihood that users will take a closer look at your offering and ultimately purchase your products.
When it comes to optimizing content for traditional web search, in the Western world the focus is primarily on the Google search engine, which, although not the only option, has hegemony and a market share of over 90%.
When it comes to searching for a specific product, Amazon has grown from a simple online book sales service to one of the largest eCommerce platforms worldwide . This has affected the giant Google in the sense that restaurants email database more and more users prefer to skip Google and search for the products they are interested in directly on Amazon. On this platform, the search phrase entered is compared with the entire catalogue by means of the proprietary A9 algorithm to finally offer the user a list of possible results that, in the best case, will lead to a purchase.
Because the A9 algorithm works in a way that is as non-random as Google's, Amazon's ranking can still be improved, even though A9 takes into account far fewer factors than Google's Hummingbird algorithm. So, while requiring less work, SEO for Amazon offers more advantages in return.
Why is SEO optimization important on Amazon?
If you want to get your web project into the hands of search engines, SEO plays a key role. However, competition is so high in some sectors that it is only possible to attract attention if you carry out the appropriate optimization measures. Otherwise, competitors with high sales volumes will gain an advantage over you, thereby reducing your chances of conversions. Something similar happens when, as a merchant, you offer your products on Amazon: if you forgo ranking optimization on the platform, you will be missing out on an effective opportunity to give your offer better visibility.
To achieve success in both the short and long term, Amazon SEO should be a top priority in your plans. Targeting your products to rank high increases the likelihood that users will take a closer look at your offering and ultimately purchase your products.