Collect high quality and trustworthy backlinks

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Link building is one of the most overlooked SEO and SCO strategies. It involves generating links to your website and its content on other websites.

The more backlinks you have, the higher your Domain Authority (DA).

However, Google has made it clear that the quality of backlinks matters. Essentially, pharmaceuticals email database the impact of a random, irrelevant, very low DA website linking to your content will be extremely low.

Instead, look for sites with a high DA that are relevant to your niche.

For example, the company Going, which helps its users find cheap flights, would benefit from receiving a backlink from a website like Tripadvisor, which has a DA score of 93 and is also in the travel industry.

Shop Solar, an online store that sells solar kits, panels, generators and more, would like to receive a backlink from a site like Solar Power World Online, which has a DA of 60.

The best way to generate backlinks organically is to create shareable content. In other words, content that other content creators will want to use and link to naturally.

Some examples of the best types of shareable content are:

Case studies

Research and studies

Summary of statistics

Infographic

Tables and graphs

Interviews with industry professionals

It's also essential to have a well-designed website that other brands trust. If you haven't already, consider hiring a freelance web developer to ensure your site loads quickly, is easy to navigate, and has an attractive design.

#5. Study your analytics, track the right metrics, and adjust your SCO strategy
Tracking the right metrics and analytics allows you to measure and evaluate the progress of your SCO marketing strategy. You can then make adjustments as needed.

Since SCO involves multiple channels, there are tons of metrics you can monitor. So, which ones you choose to monitor will depend on which channels you focus on.

However, some of the most common (and worthwhile) metrics include:

Monthly search traffic/page views

Keyword ranking position

Social media engagement rate

Return on investment in paid advertising campaigns

Click-through rate (CTR) on emails, social media posts, and ads

Website visits on social networks

You can easily track these metrics through your social media accounts and SEO metrics trackers like AccuRanker .

For example, AccuRanker allows you to track your web pages ' keyword ranking positions , website traffic, monthly analytics like page views, number of organic ranking positions, and much more.

This is another time-consuming task that you can dedicate to your marketing team or outsource to a freelancer.

Conclusion
In short, SCO marketing involves implementing strategies to increase your visibility on every online channel you have a presence on.

With these five strategies, you'll be on your way to crafting a foolproof SCO strategy that drives more traffic and, in turn, more reve