It’s a reckless endeavor to have a slow or confusing e-commerce app or website. Research says that mobile users have the attention span of a skittish gnat, so your shoppers don’t have the patien iraq whatsapp group link ce to wait for your laggy app to come around. For what it’s worth, if your page speed and design are not user-friendly, many shoppers will be skeptical about trusting you with their credit card info.
Don’t forget that people ignore designs that ignore people. We recommend testing your e-commerce app on different browsers and devices and getting feedback from customers. Plus, you can get your app or site’s performance report via Google Analytics.
If your e-store’s default checkout process is not primed to capture shoppers, you’ll lose thousands of dollars in missed sales opportunities. Top tips for streamlining checkout include: taking advantage of one-click checkout, allowing guest checkout, utilizing Google auto-address, showing the checkout flow, offering multiple payment and shipping options, and reducing form fields.
4. Compulsory account creation before checkout
We get it, you want to grow your customer loyalty base. But, making account creation a compulsory step before checkout causes friction, and customers fall off. One-time purchases and first-time buyers may see no point in sharing their email addresses or credit card information. We recommend allowing guest checkout as a clear case of losing a battle to win the war.
5. Raised security concerns
As we said earlier, gaining customer trust is a must if you want to recover abandoned carts. Factors that can raise their suspicions and cause them to bounce include unfamiliar payment channels, no SSL certificate, poor website design, and lack of social proof.
6. Bonus Point
Other important reasons why your cart abandonment rate is hitting new highs include poor customer satisfaction, delayed delivery, limited shipping options, limited payment options, spammy upselling, and cross-selling tactics, as well as zero rewards for repeat buyers and no money-back guarantee.
Why is Reducing Cart Abandonment so Important?
Every abandoned cart represents a potential shopper who was interested in your products but kicked against it or faced some issues at checkout. Reducing your shopping cart abandonment rate maximize