What information would doctors like to receive through remote channels?

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Doctors in Ukraine are not only open to new communication channels, but also have clear expectations about the information they would like to receive. These include invitations to congresses, conferences and webinars, up-to-date medical information, news from pharmaceutical companies, as well as advice from Opinion leaders. This content helps doctors stay up to date with the latest research and provide better care to their patients.

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Using different channels increases physician interest and engagement
For pharmaceutical companies, omnichannel communication has become an effective netherlands consumer email list way to maintain the interest and engagement of doctors. Traditionally, visits by medical representatives took place at intervals of a month or even two.

This led to the fact that the interest of doctors gradually faded between visits. Thanks to modern digital tools such as emails, messages, websites and applications, this contact has become more frequent and diverse, which helps to constantly maintain the attention and interest of doctors in cooperation.