The improvement that was carried out

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Use some number or percentage , it will be more digestible and more visible.
Avoid overly technical language; remember that multiple departments are involved in the purchasing process.
Accompany it with a photograph, generic graphic or drawing.

Support it with a video resource : it is also more digestible and easier to remember. But you don't have to do it openly. If your content awakens the interest you are looking for, the appetite of other design directors managers email list companies or professionals in the sector, it will be interesting for you to use it. For example, the potential client who is interested in knowing more, perhaps, should register on your website to be able to access more technical information. This way you will have more information about them and you will be able to send them more content later that may interest them.

However, do not go into the details of the solution for the client for whom you have done the work and the success story, it is unnecessary. Each client should have a tailor-made solution. Once your website and your success stories or testimonials are ready , it is time to take them to other channels to spread them .

If you have social networks –LinkedIn, Facebook, Twitter or Instagram, which are the most used by industrial companies-, involve your community of followers who, if they find it interesting, will share it and reach people from similar sectors and also professionals who you can also impact.

If you have a blog, you can nurture it. We have already told you on other occasions that B2B sales require a lot of useful content for industrialists, purchasing managers, production managers, managers… you have to speak their language and offer them topics that may interest them.