Social Media is Coming to the Fore

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Why? Because personalized advertising based on data we collect ourselves (first-party data) delivers much better results. To stay ahead of the curve, it’s worth starting to prepare for these changes now. So, you need to:

Expand data sources. Collect information not only from the website, but also from surveys, registration forms, subscriptions, etc.
Switch to contextual advertising. Instead of targeting ads to specific users, you can focus on the content of web pages.
Use new identifiers, such as Unified ID 2.0 , to make advertising more relevant and give users more control over their data.
Update your privacy policy. Explain to your users how you collect and use their new zealand consumer email list data so they can trust you.
Create personalized advertising campaigns using data about purchases and other interactions with your products.
Try Google's Privacy Sandbox service .
Analyze data. Use analytics tools like Google Analytics 4 to track the performance of your marketing campaigns.
Read also: How to create a custom conversion


Once upon a time, social media was just a place to connect with friends and family. Today, people turn to it to discover new brands, products, and interesting people.

The use of social networks as search engines reaches millions of users and has become one of the most important factors for modern marketing.

This is not just my opinion. According to TINT’s study on the state of social media and user-generated content, the number of users who use social media as their primary tool for finding information is steadily growing and already stands at 37.9% .