Competitor analysis You probably know your competition
Posted: Thu Jan 23, 2025 8:11 am
in your day-to-day work, in the sector in which you operate, but we want to tell you that you also have digital competition , which is already waiting for you, which we detect and analyze, in order to highlight your strengths, compared to your weaknesses. This analysis requires technical knowledge of your sector so that we really obtain the valuable information applicable to your campaign, and not just get carried away by generalized criteria.
Step 3. Strategy structure
Once we have the necessary data, we can define value propositions that make up your B2B marketing strategy , tailored to your business and its star products or services. Without a demand analysis, it is impossible to create a solid campaign, with a greater chance of reaching the market you are interested in.
Step 4. Content for your strategy
Content marketing , or content development for B2B companies , bases its power of persuasion on its understanding of your target market, in order to know how to speak to the potential client , who is an industrial buyer with a profile that implies the profile of the company to which he belongs. The objective is to connect with the potential client, what we call engagement , to the point that he hr directors email list becomes a qualified contact for your business.
Step 5. Implementation of the Strategy
Step 6. Measuring results
Metrics are the key to knowing how close we are to the goals we have set with our B2B marketing strategies . In addition, they are the raw material for analysis, thinking about adjustments and improvements to each campaign, to continue moving forward with better results. At Crea Industria we have our own metrics to consider the quantity and quality of contacts to increase your sales. Especially in B2B marketing , the concept of “qualified contacts” is essential for an industrial company where business is large and long-term relationships are sought.
Step 7. Customer Feedback on Strategy
For any campaign, feedback on the results is necessary, since a successful campaign will usually take between 3 to 6 months to “get ready.” Therefore, the client’s participation in the “measurement of leads” is essential: do they meet the profile of the buyer persona that was defined at the beginning? Does the prospect meet the profile of the business buyer defined in the initial campaign? These are elements that we cannot ignore.
We don't just apply the steps above to boost a newly created digital marketing strategy , we maintain them as an optimized cycle of continuous improvement for your digital advertising. Want to know how we do it? Ask us here .
Step 3. Strategy structure
Once we have the necessary data, we can define value propositions that make up your B2B marketing strategy , tailored to your business and its star products or services. Without a demand analysis, it is impossible to create a solid campaign, with a greater chance of reaching the market you are interested in.
Step 4. Content for your strategy
Content marketing , or content development for B2B companies , bases its power of persuasion on its understanding of your target market, in order to know how to speak to the potential client , who is an industrial buyer with a profile that implies the profile of the company to which he belongs. The objective is to connect with the potential client, what we call engagement , to the point that he hr directors email list becomes a qualified contact for your business.
Step 5. Implementation of the Strategy
Step 6. Measuring results
Metrics are the key to knowing how close we are to the goals we have set with our B2B marketing strategies . In addition, they are the raw material for analysis, thinking about adjustments and improvements to each campaign, to continue moving forward with better results. At Crea Industria we have our own metrics to consider the quantity and quality of contacts to increase your sales. Especially in B2B marketing , the concept of “qualified contacts” is essential for an industrial company where business is large and long-term relationships are sought.
Step 7. Customer Feedback on Strategy
For any campaign, feedback on the results is necessary, since a successful campaign will usually take between 3 to 6 months to “get ready.” Therefore, the client’s participation in the “measurement of leads” is essential: do they meet the profile of the buyer persona that was defined at the beginning? Does the prospect meet the profile of the business buyer defined in the initial campaign? These are elements that we cannot ignore.
We don't just apply the steps above to boost a newly created digital marketing strategy , we maintain them as an optimized cycle of continuous improvement for your digital advertising. Want to know how we do it? Ask us here .