OKR stands for Objectives and Key Results , and in Spanish it is a methodology used to define and monitor goals.
The main characteristic of OKRs is that the objectives are qualitative and the key results are quantitative.
Key results should be measured in numbers to ensure that the objective is being met. These objectives should also be within a schedule, since it is necessary to establish a time to follow up on this process.
Goal example:
Increase revenue in the second half of the year.
Example of key results
Attract 300 potential customers through Youtube
Increase website traffic by 15%
Increase conversion rate by 3%
For the report, you can use a flow chart to indicate the work hungary whatsapp resource you did, indicating each process and also including the percentage of compliance for each key result from 1% to 100%.
What are KPIs?
KPIs, which stand for Key Performance Indicators, help companies measure progress and the positive or negative impact of the actions being taken to achieve their objectives.
Its main characteristic is that it is always quantifiable, since it helps to measure the efficiency of the goals that the company has established.
KPI example
Increase organic traffic to the website.
Publish two articles per week on the blog.
Conduct a mobile usability and performance audit of the page.
Optimize content according to opportunity keywords.
Delivery of results
To deliver the results of the report it is important to use explanatory texts and especially graphics.
Graphics are the main tool you should use, since they will help you visualize, interpret and explain the information easily. Additionally, you can use conceptual maps to summarize the report in a diagram that helps you understand the work you have done.
Below we will show you the graphics that you can use for each situation:
You can use comparison charts between different elements, you can use:
Bar chart
Line chart
Pie chart
Rectangle chart