How to convince shopping mall customers: quick, easy and simple dynamics

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The key to successful implementation of these promotional actions is to propose a simple and clear dynamic, in which it is very easy to associate that physical visit or purchase with access to exclusive content , contests, raffles or other benefits for the shopping centre customer. How? There are different alternatives.

Purchase tickets in exchange for codes
In this case, the promotional process is reduced to one step : presenting the purchase receipts at a physical point to exchange them for a card with a single-use code, which will give access to the rest of the finance directors email list steps to participate in the campaign. To redeem this code, it will have to be scanned or entered into a form located on the corporate website (and also increase web traffic data), in which some very basic personal data will also have to be completed.

In one minute, the customer will have completed their participation in the promotion and, in addition, if we choose the right tool, they will have realized that it was simpler and easier than they thought, something that in the pre-COVID world would have taken much more effort. It is more important than ever to continue to build loyalty among shopping centre customers and reward their purchasing efforts, but from now on, this will be done primarily through the shopping centre's online environment . What does this mean? Well, as much as it may displease some people because they had this task really stuck in their throats, the time has come to materialise a real integration of OFF and ON line.

In practical terms, it is about linking physical visits and purchases made in the shopping centre with the different corporate digital channels, through which customers will be able to discover new products and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and similar items will be drastically reduced with the aim of minimising unnecessary physical contact as much as possible. The time has come to say “yes, I do” to everything that comes packaged in digital format and to practice omnichannel .