6 criteria for choosing a Digital Agency
Posted: Thu Jan 23, 2025 8:52 am
When thinking about implementing or expanding digital marketing strategies in a company, it is always a good idea to consider whether the internal team can handle it or whether it is necessary to outsource these activities.
Often, the in-house marketing team does not have the time or specific knowledge to take care of certain tasks. In these times, hiring an agency can reduce the workload and provide specialized support to achieve your goals!
If you decide to implement an in-house marketing team in your company, you should keep in mind that there is a high demand for managing this team, selecting the necessary professionals and a high level of investment. Generally, only medium and large companies can meet their needs with an in-house team, as they have greater means to invest. It is common to see many companies that have an in-house team and, even so, need to outsource some types of services, especially the more specialized ones. That is why it is so important to know what to look for when choosing an agency!
What criteria should you follow to choose the perfect agency for your company?
Know your goals
Before looking for an agency, take a look at your company and its needs. Check your business plan to see what your marketing goals are for the year and talk to your team about what needs to be done to bulgaria whatsapp data achieve your goals. Draw up an action plan and, based on it, see what your in-house team (if you have one) can do and what you can't. This will help you understand what your marketing needs are and what gaps an outsourced service can fill. The scope of your needs and expectations define, for example, the services that companies should offer, the size of the agencies, their specialties, the length of the contract, etc.
Search history and reputation
There is a golden rule for hiring: don't sign with a service provider without good references. Okay? Be sure to research the agency's portfolio. See how they have helped other clients. Check how long these companies have been around (but don't just look at the numbers! Since digital marketing is not that old, the fact that an agency has 30 years of experience in the market, despite showing the resilience of the business, may not say much). Look for how the company started and how it has updated itself over the years. Look for certifications or partnerships (agencies that work in digital marketing and are partners or certified by companies like Hubspot, Google and Resultados Digitais are more confident in delivering quality services). Awards are also good references. And, above all: talk to other clients ! Deepen this research even further by contacting some of the clients served by the agency and checking their satisfaction and results obtained. Don't just take into account the promotional and sales pitches of the agencies themselves .
Often, the in-house marketing team does not have the time or specific knowledge to take care of certain tasks. In these times, hiring an agency can reduce the workload and provide specialized support to achieve your goals!
If you decide to implement an in-house marketing team in your company, you should keep in mind that there is a high demand for managing this team, selecting the necessary professionals and a high level of investment. Generally, only medium and large companies can meet their needs with an in-house team, as they have greater means to invest. It is common to see many companies that have an in-house team and, even so, need to outsource some types of services, especially the more specialized ones. That is why it is so important to know what to look for when choosing an agency!
What criteria should you follow to choose the perfect agency for your company?
Know your goals
Before looking for an agency, take a look at your company and its needs. Check your business plan to see what your marketing goals are for the year and talk to your team about what needs to be done to bulgaria whatsapp data achieve your goals. Draw up an action plan and, based on it, see what your in-house team (if you have one) can do and what you can't. This will help you understand what your marketing needs are and what gaps an outsourced service can fill. The scope of your needs and expectations define, for example, the services that companies should offer, the size of the agencies, their specialties, the length of the contract, etc.
Search history and reputation
There is a golden rule for hiring: don't sign with a service provider without good references. Okay? Be sure to research the agency's portfolio. See how they have helped other clients. Check how long these companies have been around (but don't just look at the numbers! Since digital marketing is not that old, the fact that an agency has 30 years of experience in the market, despite showing the resilience of the business, may not say much). Look for how the company started and how it has updated itself over the years. Look for certifications or partnerships (agencies that work in digital marketing and are partners or certified by companies like Hubspot, Google and Resultados Digitais are more confident in delivering quality services). Awards are also good references. And, above all: talk to other clients ! Deepen this research even further by contacting some of the clients served by the agency and checking their satisfaction and results obtained. Don't just take into account the promotional and sales pitches of the agencies themselves .