The goals of black PR
Posted: Thu Jan 23, 2025 8:59 am
Such activities are aimed at compromising the image of a specific person or organization. Often, one can encounter situations in which black PR is used in the field of unfair competition in order to ruin the reputation of a successful businessman, person or company. According to statistics, sometimes in certain cases the interested party itself acts as the customer of this type of promotion.
The objectives of black PR are:
targeted influence on the audience in such a hong kong mobile phone numbers database way that it develops a negative attitude towards a particular situation or object;
studying the weaknesses of a potential victim;
ousting a competitor from the market.
Oppression of competitors
Source: shutterstock.com
Negative PR has the following goals:
partial or complete destruction of reputation;
creating a negative image of his victim in the eyes of the target audience (TA);
attracting new clients under the guise of offering more attractive terms;
the formation of an aversion to a specific product or service.
A marketing move of this kind can be used not only to denigrate a competitor, but also to attract public attention to a person, brand, company, and so on.
The key feature of the technologies used in black PR is that all of them, without exception, are methods of unfair or unscrupulous competition.
The dissemination of knowingly false information, the collection of compromising materials, and the involvement of mass media to increase coverage lead to the following:
the data being distributed is obtained by dishonest means, often fraudulently;
very often, painful moral and ethical issues are touched upon that are very important for society, and therefore this information can have a significant negative impact on the status of the object;
compromising material, selected purposefully and with particular care, has a destructive effect and will not pass without any consequences;
the publication of materials in the public domain pursues only one goal – the denigration of an individual or organization;
Almost always, the disclosure of information occurs anonymously and at great financial cost.
The main result of the work, which is aimed at disseminating defamatory data, is how much the public perception of a specific person or company has changed. In addition, this tool can be classified as an uncontrolled mechanism of influence. This is explained by the fact that in one case, the recognition of the victim of black PR may increase and this will lead to the restoration of justice, and in another, it threatens a boycott and criminal liability for all participants in the process.
The objectives of black PR are:
targeted influence on the audience in such a hong kong mobile phone numbers database way that it develops a negative attitude towards a particular situation or object;
studying the weaknesses of a potential victim;
ousting a competitor from the market.
Oppression of competitors
Source: shutterstock.com
Negative PR has the following goals:
partial or complete destruction of reputation;
creating a negative image of his victim in the eyes of the target audience (TA);
attracting new clients under the guise of offering more attractive terms;
the formation of an aversion to a specific product or service.
A marketing move of this kind can be used not only to denigrate a competitor, but also to attract public attention to a person, brand, company, and so on.
The key feature of the technologies used in black PR is that all of them, without exception, are methods of unfair or unscrupulous competition.
The dissemination of knowingly false information, the collection of compromising materials, and the involvement of mass media to increase coverage lead to the following:
the data being distributed is obtained by dishonest means, often fraudulently;
very often, painful moral and ethical issues are touched upon that are very important for society, and therefore this information can have a significant negative impact on the status of the object;
compromising material, selected purposefully and with particular care, has a destructive effect and will not pass without any consequences;
the publication of materials in the public domain pursues only one goal – the denigration of an individual or organization;
Almost always, the disclosure of information occurs anonymously and at great financial cost.
The main result of the work, which is aimed at disseminating defamatory data, is how much the public perception of a specific person or company has changed. In addition, this tool can be classified as an uncontrolled mechanism of influence. This is explained by the fact that in one case, the recognition of the victim of black PR may increase and this will lead to the restoration of justice, and in another, it threatens a boycott and criminal liability for all participants in the process.