It is not as easy as traditional marketing, where it was enough to wear a good suit and sell your service to the largest companies through persuasion.
Having a content marketing strategy for your business is vital as it will help you see the sales potential your business can generate.
Characteristics of the B2B Content Marketing Strategy
To get off to a good start, you need to take the following points into account:
Current status of your business
Budget
Define business objectives and KPIsMission and goals
??
??
Identify your targetWhat industry do you want to conquer with your strategy?
Who makes the purchasing decision?
Conversions
CompetenceAre they leaders within your industry?
??
Are they doing it right?
How are you going to create your content?What topics are relevant in your industry?
Structure
How are you going to classify your content?
Success stories
News and trends
Industry Tips
Investigation
Who is responsible for content within your business?Is it the responsibility canadian biotechnology email list of a specific team?
Are there multiple teams responsible?
Will an external agency be in charge?
Create an editorial calendarWhat days will you post?
Does the theme vary depending on the day?
How are you going to distribute your content?Blog of your business
Social networks
How are you going to measure the results?Reports
Who will be in charge of measuring?
How will the results be reported?
OptimizationHow will you optimize the content?
Which platforms are working best?
Which platforms attract more leads ?
The list above is a complete guide to help you start your B2B content marketing plan.
[Tweet “How will you measure your B2B Content Marketing?”]
How to start creating a piece of B2B content?
By now, you're probably thinking about how to develop your own content marketing strategy. But what happens when you're not an expert?
We offer you the following tips with which you can start to create your own piece of content and, over time, become an expert.