Measure your success with these 8 LinkedIn KPIs
Posted: Thu Jan 23, 2025 9:07 am
As we all know, every action you take in your acquisition strategies needs to be measured. After all, how else will you know if it’s profitable?
The same applies to the actions you take on LinkedIn. And to measure them, you can look at LinkedIn’s infamous Key Performance Indicators (KPIs)!
What are LinkedIn KPIs? Why should you track them? And, above all, how to do it?
In this article, I'll explain everything you need to know about LinkedIn KPIs to become a performance measurement genius.
What are LinkedIn KPIs?
On LinkedIn, just like on any other advertising network or platform, you can measure your performance using certain KPIs.
Depending on your end goal, the KPIs to track may vary. Additionally, these KPIs may differ depending on the LinkedIn plan you are using.
In general, on LinkedIn, your actions are based on three possible types of goals:
Awareness/Brand Image: Actions such as creating a company page, LinkedIn ads, a LinkedIn partners email lists profile , Employee Advocacy, etc. will allow you to promote your brand and develop your image.
Engagement: Steps like creating a LinkedIn publishing and webinar strategy will allow you to develop your network and engage your contact base.
Sales: Sending LinkedIn messages and performing other outreach actions such as LinkedIn Hooks aimed at starting a conversation and selling your product or service to different leads.
All of these actions can and should be measured using KPIs such as:
Number of visits to the company page
Scope
Engagement Rate
Traffic to your website
Number of visits to your profile
LinkedIn Channel Conversion Rate
Basically, you can track almost everything on LinkedIn. And that's exactly the goal of this article. We'll go into more detail later
The same applies to the actions you take on LinkedIn. And to measure them, you can look at LinkedIn’s infamous Key Performance Indicators (KPIs)!
What are LinkedIn KPIs? Why should you track them? And, above all, how to do it?
In this article, I'll explain everything you need to know about LinkedIn KPIs to become a performance measurement genius.
What are LinkedIn KPIs?
On LinkedIn, just like on any other advertising network or platform, you can measure your performance using certain KPIs.
Depending on your end goal, the KPIs to track may vary. Additionally, these KPIs may differ depending on the LinkedIn plan you are using.
In general, on LinkedIn, your actions are based on three possible types of goals:
Awareness/Brand Image: Actions such as creating a company page, LinkedIn ads, a LinkedIn partners email lists profile , Employee Advocacy, etc. will allow you to promote your brand and develop your image.
Engagement: Steps like creating a LinkedIn publishing and webinar strategy will allow you to develop your network and engage your contact base.
Sales: Sending LinkedIn messages and performing other outreach actions such as LinkedIn Hooks aimed at starting a conversation and selling your product or service to different leads.
All of these actions can and should be measured using KPIs such as:
Number of visits to the company page
Scope
Engagement Rate
Traffic to your website
Number of visits to your profile
LinkedIn Channel Conversion Rate
Basically, you can track almost everything on LinkedIn. And that's exactly the goal of this article. We'll go into more detail later