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Pros and cons of a franchise

Posted: Thu Jan 23, 2025 9:16 am
by subornaakter40
Opening a franchise business is a good idea. For a certain amount, you get a ready-made business model, perfected over the years, and the support of the franchisor. However, there are two sides to every coin. Let's consider the pros and cons of a franchise business.

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Advantages of a Franchise Business
High probability of a successful start

When choosing a franchise from a well-known brand, the risk of failure is significantly reduced. According to statistics, this method has a lower probability of failure in the first 3-4 years than startups, where 8-9 out of 10 do not survive. The chances of success are determined by the field of activity, starting conditions and the region of business.

Advantages of a Franchise Business

Working with a long-standing franchisor that has been strengthening its position in the market for over five years demonstrates that it has sufficient experience, is able to cope with crises and is ready to pass on its knowledge.

A fully functioning business structure

The franchisor provides a ready-made brand, a successful model, well-coordinated supply chains, promotional support, the ability to create a website and integrate it with social networks and helplines, and employee training. Each owner provides their own set of services and materials in a “franchise package”: sometimes this may mean strict adherence to all details, including interior design, while in others it may mean only a minimal set of resources. However, this becomes a useful tool for a beginner.

For example, the Dodo Pizza chain has strict rules for making pizza, including a specific order for placing sausage and tomatoes on the dough, while the Kotofey children's shoe store has more freedom in running a franchise business, and you simply buy goods at a special price directly from the owner's warehouse.

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Popular brand

You will not need to spend a lot of money on advertising and image formation. The establishment attracts customers almost instantly, as soon as they learn the name, they immediately go there, for example, "Kroshka Kartoshka" or "Borodach". Whether customers will return again depends only on your actions. Immediately after the launch, you will receive a guaranteed income.

Assistance from the franchisor

It assists the newcomer not only at the start, but also throughout the entire business process. It is necessary to take into account that the franchisee must pay constant royalties for support. Before signing the contract, it is important to make sure that for the amount paid you will be provided with quality assistance, and not just one-time consultations.

With such cooperation, support is relevant, because the franchisor will help to establish processes, train new employees and resolve difficult situations.

Database of reliable suppliers

The franchisor usually has established supply channels and is able to attract new partners to joint purchases. As a result, you receive raw materials, materials and products that have passed quality control at a good price.