5 hidden features of WeChat and Tmall
Posted: Thu Jan 23, 2025 9:23 am
In China, social commerce through apps like WeChat and Tmall has become a regular part of people’s lives. Both daily necessities and luxury items are purchased through e-commerce or social e-commerce platforms. Chinese people love to spend quite a few hours on their mobile phones checking out the latest deals and discovering the best promotions, flash sales and private offers.
If you want to break into this gigantic market, you have to play the mexico phone number list by their rules. In China, you have to do it the Chinese way, which means following the latest trends and constantly updating your marketing strategies. In this article, we will provide insight into the latest trends in the two most popular apps, WeChat and Tmall.
Tmall private live sessions
Tmall's Luxury Pavilion has just launched a new livestreaming tool that will allow brands to connect with customers on a more personal level by hosting completely private sessions.
Thanks to this technology, brands will be able to offer unique services to customers visiting their online stores. These one-on-one live sessions are similar to a mobile VIP room. Carefully selected, highly professional store representatives present the products. And they help customers find the products they are looking for. If customers want to try out the items, even that is possible via virtual channels.
If this isn't the future of shopping, what is? Tmall's super-technological features literally bring shopping into customers' living rooms.
You can find this service in luxury online stores, such as those that sell extravagant products. To give you an idea, one of the first big brands to incorporate these private streaming sessions was the well-known international brand Cartier. Although this feature has already been adopted by high-end brands, it is expected to become more common in the future.
As recent COVID-19 cases are on the rise again in China, brands have to focus more than ever on their online existence. And not only that. Busy Chinese customers have more flexibility with this option compared to visiting physical stores. It is also much more convenient for the new generation who love to stay in the comfort of their home while shopping. Unsurprisingly, the latest news from Tmall claims that they received numerous reservations for private livestreaming sessions right after the test episode ended.
If you want to break into this gigantic market, you have to play the mexico phone number list by their rules. In China, you have to do it the Chinese way, which means following the latest trends and constantly updating your marketing strategies. In this article, we will provide insight into the latest trends in the two most popular apps, WeChat and Tmall.
Tmall private live sessions
Tmall's Luxury Pavilion has just launched a new livestreaming tool that will allow brands to connect with customers on a more personal level by hosting completely private sessions.
Thanks to this technology, brands will be able to offer unique services to customers visiting their online stores. These one-on-one live sessions are similar to a mobile VIP room. Carefully selected, highly professional store representatives present the products. And they help customers find the products they are looking for. If customers want to try out the items, even that is possible via virtual channels.
If this isn't the future of shopping, what is? Tmall's super-technological features literally bring shopping into customers' living rooms.
You can find this service in luxury online stores, such as those that sell extravagant products. To give you an idea, one of the first big brands to incorporate these private streaming sessions was the well-known international brand Cartier. Although this feature has already been adopted by high-end brands, it is expected to become more common in the future.
As recent COVID-19 cases are on the rise again in China, brands have to focus more than ever on their online existence. And not only that. Busy Chinese customers have more flexibility with this option compared to visiting physical stores. It is also much more convenient for the new generation who love to stay in the comfort of their home while shopping. Unsurprisingly, the latest news from Tmall claims that they received numerous reservations for private livestreaming sessions right after the test episode ended.