Transforming shopping malls into experience centers

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The number of shopping centres continues to grow in Spain, but around a new concept: becoming centres of experiences rather than just a place to go shopping. It is no longer enough to stick to the traditional. In an era of transformation of shopping centres, in which e-commerce is taking over everything, the challenge is to continue to gain visitors.

The truth is that this transformation of shopping centres has left more space for catering and leisure proposals , capable of capturing people's attention and standing out from other ways of australia email list shopping. Both owners and managers of shopping centres have realised that what matters now is to position their centres as a meeting point for visitors .

Shopping malls that create consumer experiences
Nowadays, shopping center managers aim to create experiences that their customers can enjoy in a different way when visiting a shopping center.

Shopping centres have evolved to adapt to new customer needs , combining technology and experiences to attract even the most demanding consumers. Now, visitors to shopping centres value more the presence of new leisure and entertainment options , which end up revitalising the space. This new concept leads us to talk about ' experience centres ', where the focus is on the experience of the visit, and no longer just on the purchase of products.