The Growth Machine: Highly personalized and simplified prospecting

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If you're a CXO, Recruiter, President , or any other senior position within a company, chances are you've received a prospecting email at some point in your career. And like most people, you probably don't bother responding to them because they often feel generic, like they were sent in bulk.

To improve your response rate, it's essential to craft messages that truly resonate with your leads , addressing their unique needs and reaching them at the right time.

This is where the concept of customization comes into play, and The Growth Machine offers a set of tools to take your customization game to the next level, by making it possible for you to customize:

Messages
Segmentation
Campaigns and Sequence Conditions.

I — Personalization of the writing:
Let's start with personalizing your sales copywriting .

LGM allows you to automate the creation of your messages through our Magic Messages.

Of course, you can also choose to compose your messages using your own text.

Regardless of your choice, what really sets LGM apart from other tools is its wide range vp communication officers email list of variables!


You have access to 24 variables related to your lead, ranging from your Name, Company URL, Phone Number, Gender, to Custom Attributes. In fact, you have ten of these custom variables that you can use in any situation to better personalize your messages.

Example

You can create a custom variable that references customers that are relevant to your lead’s industry. Let’s call it CustomAttribute1, which contains a list of top-performing customers within that specific industry. You can then incorporate this variable into your messaging as needed.

When it comes to advertising copywriting, these variables are here to help you achieve greater personalization and send more personal and relevant messages to your potential customers.