Target questions and long-tail keywords

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The first step in voice SEO is to target long-tail keywords and questions in your content. These phrases are typically two to three words long and have a lower search volume. However, they generate high-intent traffic because of how specific they are to the user’s needs.

You can insert some localization modifiers into your keywords to make them more specific to your business. For example, “Chinese restaurant in Boston” instead of “Chinese restaurant.” That would reduce competition on the results page and boost your local SEO.

Most voice searches are questions, so you can anticipate them during your keyword research and answer yahoo email list them in your content. Think of a few queries that users are interested in, put them in an H2, and give a brief answer below.

Make sure it's under 29 words, as that's the average length of voice assistant responses. You can go into detail after the response if further clarification is needed, and you can even use AI tools to help you find the right keywords.

#2. Use conversational language
It's always best to write content in a conversational style. Not only does it make your words easier to read, but it also ensures that your reader understands your message. Lastly, voice searches consider this style of content to be more relevant. Here's how to do it.

- Leave out the technical jargon: You may understand them perfectly as an expert in your field, but those industry-specific terms are gibberish to laymen. Try to explain your concepts in simple words. Consider using a writing assistant to speed up this process.

- Use the second person: Using the second person in your writing makes it sound more like a conversation and less like a lecture. It makes it more personal, and voice assistants love that.

- Use short sentences and contractions: In conversations we use contractions. Instead of “I am an SEO expert”, you say “I am an SEO expert”. Do this in your writing as well. Try to keep your sentences short, as long sentences reduce their readability.

Here are some SEO tools we recommend to help you write better.

#3. Insert a FAQ page
Sometimes it's difficult to fit questions and answers into your content. However, a FAQ page or section can help. You can list some common questions related to your business and offer clear solutions to compete for the top spot.

An FAQ page can help you appear in Google’s featured snippets . This is position 0, above the first result in the SERP. Getting to that position can also help your VSO, as 40.7% of voice searches come from featured snippets.

#4. Use schema markup
Schema markup – or structured data – is a language that search engines use to understand the content published on your website pages. It provides specific information about your business. This includes everything from contact information to pricing.

Human visitors don't see the markup, but indexing robots do. They then display this information in search results, attracting more clicks to your website.

This increase in visibility doesn't just apply to text searches, but also to voice queries. Schema markup makes your site look more relevant, and that's always a good thing.