Using Telemarketing for Customer Onboarding

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Noyonhasan618
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Using Telemarketing for Customer Onboarding

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But what is customer acquisition cost? How to calculate and give examples in real businesses? Here is a guide to answer all these questions. What is Customer Acquisition Cost (CAC)? Customer Acquisition Cost is the total cost incurred by a business to acquire new paying customers during a certain time period. This cost includes costs marketing and sales and salaries paid to employees to get customers on board. CAC and customer lifetime value (CLV) are considered the determining factors of whether a business has a viable business and revenue model or not. Lifetime value (CLV) tells how much a customer brings in over his lifetime.
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