Video marketing statistics

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Some statistics show that 65% of executives are directed to the website after watching online videos related to their sector. As for how to consume content, 20% of users are more inclined to read it, but up to 80% prefer to watch a video . With video marketing you can educate or entertain, but above all you must build a relationship of trust with your ideal client, which can help you in the sales cycle.

Keep in mind that more than 72% of B2B buyers uk email list consider the web to be the most important factor in their decision-making when looking for new industrial suppliers. Implementing video will help build trust in your brand , your product or your services. But most importantly, it will help you connect in a special way with your buyer persona , since you will be providing them with an extra advantage in their search process.

Okay, the numbers speak for themselves, but how do you leverage them in a sales funnel? B2B specialists claim that video is the most effective way to generate conversions, and according to data from a Hubspot study, using videos on your landing pages increases the conversion rate by up to 86%. Or even if you want to generate traffic organically, you can do so by including video in your blog posts, as it increases traffic by 157% .

The key question is the video itself. What do you want to communicate? Most B2B companies invest in tailor-made content, designed to be launched on one platform or another, whether for an event on a landing page or a message for Twitter. Be aware that it has to be interactive content that generates interest among your target audience.