What is influencer marketing?
Posted: Thu Jan 23, 2025 10:39 am
For those who have not yet heard of influencer marketing, it is basically a strategy that consists of building a collaborative relationship between a brand and certain popular opinion leaders with a strong presence on social media . A very effective mechanism for getting the message of brands across to their potential customers, which is here to stay, backed by its good results and return on investment.
Influencer marketing: a successful formula to boost your brand
You've probably heard of the famous canada email list Kate Middleton effect : a piece of clothing worn by the Duchess of Cambridge or her adorable little ones becomes an object of desire and sells out in less than a week. Well, influencer marketing is the 3.0 version of this phenomenon: a product that these online celebrities showcase on their social networks or blogs, a product that increases its sales meteorically. Of course, with the difference that in the second case there is a prior and very lucrative agreement between both parties .
Benefits of having an influencer in your strategy
Are you still not entirely sure how your brand can benefit from partnerships with influencers? Although it may seem like they are trying to sell smoke, the truth is that the data supports the success of this formula . According to some studies, the return on each euro invested in influencers is between 10 and 15 euros, depending on the sector, the campaign and the type of influencer chosen. An unbeatable investment-result ratio. But in addition to the purely economic question, including collaboration with influencers in your marketing strategy is beneficial for the following reasons:
They allow the brand to reach new audiences, give it more visibility , but above all, more credibility and trust , the main factors that influence whether a potential client becomes a real client.
Influencer marketing: a successful formula to boost your brand
You've probably heard of the famous canada email list Kate Middleton effect : a piece of clothing worn by the Duchess of Cambridge or her adorable little ones becomes an object of desire and sells out in less than a week. Well, influencer marketing is the 3.0 version of this phenomenon: a product that these online celebrities showcase on their social networks or blogs, a product that increases its sales meteorically. Of course, with the difference that in the second case there is a prior and very lucrative agreement between both parties .
Benefits of having an influencer in your strategy
Are you still not entirely sure how your brand can benefit from partnerships with influencers? Although it may seem like they are trying to sell smoke, the truth is that the data supports the success of this formula . According to some studies, the return on each euro invested in influencers is between 10 and 15 euros, depending on the sector, the campaign and the type of influencer chosen. An unbeatable investment-result ratio. But in addition to the purely economic question, including collaboration with influencers in your marketing strategy is beneficial for the following reasons:
They allow the brand to reach new audiences, give it more visibility , but above all, more credibility and trust , the main factors that influence whether a potential client becomes a real client.