One of the first things to remember is that you can't focus on every keyword associated with your industry.
Instead, focus on an elite selection of relevant search terms that meet two critical criteria:
High monthly search volume
Low competition (low keyword difficulty)
Of course, you could focus on some of the most searched terms on the web, but doing so would put you at&t email list at an extreme disadvantage. If the term has a lot of competition from reputable entities, it will be an uphill battle that you may never win.
For example, if you're a travel agency, you might want to rank for the term "Walt Disney World vacation." Disney is one of the most popular vacation destinations on the planet, so ranking high on page one for that search query would be huge for your business.
There's just one problem: it's a highly contested term.
Google search - Walt disney vacations
*Source: Google*In the image above, you can see the top of the first page. First up is Disney’s official website, followed by Costco, Southwest Airlines, and Expedia. These global business organizations will be nearly impossible to beat for the top spots.
Don't forget about search volume.
If a term has virtually no competition but incredibly low search volume, it won't do much good for your business.
#2. Importance of focusing on relevant keywords
The keywords you select should be relevant to your business. This is essential for both Google and audience targeting efforts.
Google wants to make sure that the top results for search queries are authoritative voices in that niche. It’s not enough to list a handful of keywords and establish some links. Google will test both the quality of your content and your authority on a given topic. On top of that, understanding and incorporating effective writing habits is key to establishing authority in your niche and ensuring that your content rises to the top of search engine results pages (SERPs).
For example, if a company sells water filters and is trying to rank for terms related to general kitchen renovation, Google won’t pay much attention to them. However, if they show that they are an authority on water filters and directly target related terms, their rankings will be much stronger.
Furthermore, targeting irrelevant keywords is counterproductive. Even if you manage to rank for them, you will attract searchers who are not interested in what you offer. The result would be an increased bounce rate, which can cause negative fluctuations in keyword rankings.
#3. Establish an appropriate follow-up frequency
It is important to monitor keyword fluctuations regularly. Set regular monitoring intervals and stick to them.
At a minimum, you should check your keyword rankings once a week. When Google makes major changes, it can often take several weeks before you see any movement. But checking your rankings once a month isn't enough.
Ideally, you should check your positions on a daily basis. This frequency will help you determine your average position over time so you can get a better idea of what type of movement is normal.