What is a soft bounce and how to avoid it?

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Creating a list that doesn't generate soft bounces from your email campaigns is hard, if not impossible.

However, investing your time in building a quality lead list can help you avoid this.


Example of bounced email
As we like to say at LaGrowthMachine : Bounces are our enemies!

A bounce rate that is too high can damage your reputation. Continually high rates are a red flag vp quality email lists and can cause your emails to end up in spam.

A soft bounce is less prohibitive than a hard bounce or soft bounce, and that is what we will talk about in this article.

What is a soft bounce? Why is it necessary to avoid it? And how can you avoid a soft bounce in the future?

Here's what you need to know about soft bounce and how to handle it.

What is a soft bounce?
A soft bounce (also known as a “temporary delivery failure”) is an email that is returned to the sender due to a temporary problem.

Think of a soft bounce as a momentary crash , which is why it's important to keep track.

Technically this means that it was accepted by the recipient's server, but bounced for one of these reasons:

The recipient's inbox is full
The domain name does not exist
Your email is too big
The recipient's email server is not working
Your inbox is down or misconfigured
Your email SPF , DMARC or DKIM is not configured correctly
etc
A soft bounce is not a permanent failure, like a hard bounce .

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Why avoid soft bounce?
A soft bounce can be irritating as it is unpredictable and can significantly affect the success of your email campaign.

Receiving a soft bounce unfortunately reduces the reach of your campaigns.

Additionally, if you send too many soft bounces over time, it will negatively affect your sender score and IP reputation.

Typically, a high bounce rate basically tells your email provider that you are untrustworthy and impacts your email reputation.

This in turn affects your domain's reputation, and we don't want that, do we? Especially in email marketing campaigns or email automation.

Therefore, make sure to maintain a good email deliverability rate for current and future campaigns.