Studies for landing pages, ads and pop-upsyou can test other types of marketing assets, beyond . Just email, to optimize conversions. Like landing pages, ads and pop-ups. Here are examples to . Get you started. Long vs. Short landing pages (data)tomi mester from data decided to improve . A landing page for his online course using a/b testing. He compared the original version . With a longer landing page that answered common faqs, had more information about the course, .
And included four embedded videos. Comparison of a long and tunisia phone number library short landing pageimage credit: tomi . Mester, datadespite being much longer, tomi found that the new version had double the conversion . Rate, with %+ statistical significance! It seems that people who wanted to buy were ready . To go the extra mile and read all the relevant information before going to checkout. . If you're interested to learn more, you can read the full case study.A note about . Statistical significancein a/b testing, statistical significance measures how likely it is that the difference between .
The two versions wasn’t due to chance, or a mistake. The higher the statistical significance, . The more sure you can be that the differences are real. You can use an . Online calculator, such as this one from neil patel, to calculate your own. Personalized banner . (sony)wanting to drive more conversions for their banner ads, retailer sony decided to use more . Personal language and redesign with the copy: “create your own vaio laptop”.Personal banner ad from . Sonyimage credit: sonythey compared it with a more promotional ad (below) to see which one .
Why Telemarketing Software Is a Must-Have for Sales Teams
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