Even though it is numerical, search traffic is not always easy to track and understand. The main reason is the fact that different aspects can affect it. Some of them are technical issues, seasonality, and changes in Google’s algorithm, to name just a few.
However, monitoring search traffic will allow you to spot certain regularities and relate them to different buy a motorcycle owner mailing list causes. You may notice that a specific piece of content performs better during a particular season. Another example may be that a change in Google’s algorithm has created fluctuations in its results.
Seven key SEO KPIs
Now you know why it is so important to monitor your KPIs.
Let's see what are the seven SEO KPIs that you should never neglect.
Key SEO KPIs
Source: Freepik
(1) Page speed
When talking about SEO, people tend to focus solely on content. Content is a very important factor, however, there is another KPI that you need to address first: page speed.
Page speed, or how quickly your website loads, is a factor that affects user experience and not just from an SEO perspective. If a web page takes too long to load, visitors will simply end the session and continue their search elsewhere. You may have great content, but potential customers won’t even have a chance to read it. Slow loading will ruin their experience.
In addition, slow page loading times affect SEO rankings. If your website does not load properly, Google is very unlikely to rank it as a first-page result.
There are numerous websites to check page speed, but there are also a couple of simple tips you can apply:
Optimize images: Large and heavy images slow down the website considerably. Before using them, make sure to compress them.
Use Content Delivery Network (CDN) – servers located around the world that will help you deliver content from the server closest to the visitors’ location. This has a huge impact on website speed.