Create your company page on Linkedin

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If you have a B2B business, you should start by creating a LinkedIn Company Page – follow our step-by-step guide.

A LinkedIn company page will bring you many benefits, such as:

Share interesting content with a wide audience;
Target LinkedIn users with your content from LinkedIn Ads;
Showcase your company's products or services;
Post job opportunities and attract top talent;
Get more data about your followers (LinkedIn Analytics), the attractiveness of LinkedIn promoted posts, etc.
And much more!

LinkedIn Analysis
Creating a company page on Linkedin is completely free. At LaGrowthMachine, we currently have over 2000 followers (=prospects) working in B2B.

Every time we publish a post, we get an audience, engagement, and new B2B leads, without spending a cent. It's australia school email list the biggest return on investment.

Step 3: Define your posting strategy
Now think about how you are going to get more people into contact with your product or service.

The best way to do this is to have a great publishing strategy.

LinkedIn's algorithm works like this: The more people interact with your posts, the more individuals you will reach in the future.

Therefore, the best LinkedIn Strategy is to do Content Marketing to achieve your marketing objectives.

How does it work? Let's find out now!

If you are not a good writer, it is not a problem because you can hire someone to write for you. And if not… set aside some time during the week and practice!

That said, if you want to do it yourself, here are some tips on how to get started:

The first sentence matters: Keep it short (6-12 words is best), catchy, and to the point.
Use an image or video to illustrate your message , as they are more engaging for people.
Define a benefit for the reader: Offer something of value (a tip, a news story, an industry event).
Make it easy to read: Use simple sentences, return to the main point often, incorporate bullet points, emojis and short paragraphs.
Proofread your article before publishing.

Latest Activity Section on LinkedIn Page
Once you've written your post, it's time to publish it on LinkedIn. Here are some tips to get the most out of it:

Schedule your posts for the best time : Find the time when your users are most active on LinkedIn. There are several tools you can use to do this, such as Hootsuite.
Use hashtags: You'll be able to reach a wider audience as people will find your post more easily.
Tag other users or businesses in your post: If you mention someone in your post, tag them! They will receive a notification and can share your post with their followers if they find it relevant. This is a great way to increase your engagement (and therefore your reach).