How to use a CRM to improve your email marketing?
Posted: Sat Jan 25, 2025 5:21 am
We’ve gone over the differences (or not) between email marketing and a CRM, but how do you actually use a CRM system to improve your email marketing?
The first way is by using your CRM to segment your customers. Remember earlier when we talked about the importance of segmentation? This is where it comes into play, as it allows you to:
Send more targeted emails
Personalize the content of your emails
Increase your open and click rates
This may seem pretty obvious, but you'd be surprised how many companies don't segment their email lists when business development directors email list considering their email marketing plan.
The second way to apply an email marketing CRM is to use it to qualify your leads.
Lead scoring is a great way to prioritize your sales efforts and ensure you're spending the most time on the right prospects.
Finally, use your CRM to set up drip email campaigns.
We’ve talked about this a bit before, but a quick refresher: drip campaigns are a series of emails that are automatically sent to your leads at specific intervals.
You can use your CRM to set up these campaigns and ensure your prospects are receiving the right emails at the right time.
With LaGrowthMachine you can save even more time:
fae
Your team will be able to follow the performance of their campaigns, step by step
Also, don't hesitate to establish a data cleansing strategy and dedicate time and resources to it regularly to be able to work with quality data that will ultimately improve your ROI.
TheGrowthMachine allows you to clean your lead databases even before they become customers.
With our intuitive interface, you can boost your lead management and organize your prospecting as you see fit.
You can edit each record individually, or use rules to manage your entire file.
Useful tip
Use your CRM to create a system that automatically adds new leads to your email marketing funnel. This way, you can be sure that all leads are receiving equal treatment.
If you're not using a CRM system to improve your email marketing, you're missing out on a huge amount of potential.
The first way is by using your CRM to segment your customers. Remember earlier when we talked about the importance of segmentation? This is where it comes into play, as it allows you to:
Send more targeted emails
Personalize the content of your emails
Increase your open and click rates
This may seem pretty obvious, but you'd be surprised how many companies don't segment their email lists when business development directors email list considering their email marketing plan.
The second way to apply an email marketing CRM is to use it to qualify your leads.
Lead scoring is a great way to prioritize your sales efforts and ensure you're spending the most time on the right prospects.
Finally, use your CRM to set up drip email campaigns.
We’ve talked about this a bit before, but a quick refresher: drip campaigns are a series of emails that are automatically sent to your leads at specific intervals.
You can use your CRM to set up these campaigns and ensure your prospects are receiving the right emails at the right time.
With LaGrowthMachine you can save even more time:
fae
Your team will be able to follow the performance of their campaigns, step by step
Also, don't hesitate to establish a data cleansing strategy and dedicate time and resources to it regularly to be able to work with quality data that will ultimately improve your ROI.
TheGrowthMachine allows you to clean your lead databases even before they become customers.
With our intuitive interface, you can boost your lead management and organize your prospecting as you see fit.
You can edit each record individually, or use rules to manage your entire file.
Useful tip
Use your CRM to create a system that automatically adds new leads to your email marketing funnel. This way, you can be sure that all leads are receiving equal treatment.
If you're not using a CRM system to improve your email marketing, you're missing out on a huge amount of potential.