Don't contact everyone, do your own research

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While it's tempting to contact everyone on your list, investors hate receiving generic emails. It's important to do your own research and make sure that

their portfolio (LaGrowthMachine’s investor bible – Gritt.io – is great for this) matches your industry.
the value of your capital matches your financing stage.
Reaching out to a SaaS investor if you are a MedTech will get you nowhere. The same goes for reaching out to a Series B investor while raising a seed.

Putting it all together
If you use past databases, you can create a CSV containing first name, last name, LinkedIn URL , and past investments as custom variables that match your scope. While not required, using past investments as justification variables will help you increase your response rate significantly because it will show that you have done your own research.

Upload your research results to LaGrowthMachine. To do this, go to Leads and click on “import leads” and then “import csv”.

Chapter 2: Building a Behavior-Based Multi-Channel Sequence
Investors receive requests from startups every day. Generic emails and Linkedin requests will have a very low canadian ceo email list chance of conversion. To stand out, you need to have a relational approach, first sparking the investor’s interest and then contacting them based on their behavior.

Step 1: Arouse the interest of your leads

Getting an investor interested isn’t easy. They’ve probably never heard of you or your company. To break this barrier, you need to create proximity and first visit their profile long enough to send a notification to the lead. LaGrowthMachine will then “like” your latest tweet, follow you, and revisit the profile a day later.

People can't help but be curious about who has shown interest in them. These subtle actions almost always result in your lead researching you or your company.

Step 2: The first hook

You've built rapport and trust with basic human interactions. Now it's time to reach out. Linkedin has a 300-character limit on connection requests. Your text needs to be straight to the point. We recommend mentioning:

Past investments selected as variables – to explain why you pursued them. Investors appreciate signs that it’s not a mass search.
The amount and purpose of the fundraiser: to make expectations clear.
Your best metrics that demonstrate traction – to prove you’re worth their time. Avoid vanity metrics at all costs .
To schedule a call to learn more as a CTA

THAT SHOULD BE ENOUGH TO CATCH THEIR ATTENTION
Your best metrics that demonstrate traction – to prove you’re worth their time. Avoid vanity metrics at all costs.

To schedule a call to learn more as a CTA

And what do we do if your potential investor doesn't respond?