At 0.1% than to rank 10th and get a conversion rate of 2%. By segmenting on intent, you can make sure to uniquely target searchers seeking a specific goal without cannibalizing or misdirecting traffic to the detriment of your site's usability/conversion rate. Step 3: Design Hierarchy According to Usability and Natural Fit If possible, you'll want to use the insight you gain from the keyword research and targeting process to help determine the site's hierarchy and information architecture.
Even if you're deep down in the weeds on a australia business email lists n already existing site, you can employ intelligent cross-linking to make sure visitors can find what they're seeking from potential landing pages. The concept should be to make the primary content of the page the most likely target of the searcher's intent, then provide navigation to secondary, tertiary or more specific needs. Step 4: Lay Out Keyword Targeting Plans You now have the keyword groups segmented to individual pages and a hierarchy for your site, so the final step is assigning the keyword targets to individual pages and providing recommendations on Titles, URLs, Meta Descriptions and page functionality.
In the example above, I've employed multiple keywords in the page elements (plural and singular versions of "comic" as well as "dc comics" and "batman comics") to help attract that traffic. I'm also listing "detective comics" here, though technically, I might even have a separate subcategory for that individual series that's linked-to on this page. This planning process is key to getting the best results possible. Over time, your analytics data can help show you where assumptions have been incorrect and you can course correct.
It's technically worse to rank 1st and convert visits
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