The demographic lead scoring

[Ehsanuls55]

More imprecise than behavioral lead scoring, it consists of assigning points based on the data collected about your prospect.

The closer it is to your buyer persona, the higher the score. Here are some criteria to consider:

Age
Profession
Hierarchical level
Seniority in the company
Sector of activity
Geographical area
Company size…
Social media engagement
Many companies do not take the time to analyze the results of their social media. It is not enough to revel in the number of likes or comments.

It is also prudent to look at so-called “dark social” data, i.e. all the data that does not necessarily appear in the feed.

The equation is simple, the more interested and engaged a social media platform user is with canadian cto cio email list your content, the more likely they are to appreciate your brand universe.

Unless it's a troll, in which case, run away.

In general, keep in mind:

Classic metrics (likes, comments, shares)
Messages received in internal inboxes
“Super fan” badges on certain platforms
How often does Juanito interact with your content?
Online reviews
Just like social media, online reviews are a great way to check and gauge your potential customers' interest in your services.

To give you an idea of ​​where to look for reviews about your business:

Google Reviews, the best known
TripAdvisor
Trustpilot, to stay connected with your CRM
Facebook Reviews
Verified Reviews
Basically, you should give positive points to reviews that praise your business, and take away some points from those that complain about it. It makes sense.

Mailing statistics
This is a bit more precise than the previous points, but it's a great indicator of your audience's interest in a particular topic.

Check the open rate and click rate of your emails to assess their relevance.

It is up to you to rank the importance of each type of content. In my opinion, an opened prospecting email will carry more weight than a basic newsletter.

You can even go further by detailing the activity level of each lead, email address by email address.

It's time consuming, no doubt, but it's effective.