A basic tenet of social media is that it's meant to be social. That's why groups are so popular. People can come together online around common interests, so take advantage of that. Join groups that are relevant to you, your industry, and your target market.
Think about your potential customers’ interests and find a LinkedIn group that resonates with them. For example, if you’re in the finance industry, there are hundreds of options available. There’s a group simply called Finance Club with over 1.5 million members, or an accounting and auditing group with 145,000 members. Pick the groups with the most relevant topics and join them.
Don't join too many, though, or you'll get overwhelmed because the goal is to post regularly on them (plus, LinkedIn limits your invitation capacity ). Identify links you can post that are valuable, tips from experience, or just interact with others to get your profile seen more. Many of these groups also allow you to post your company link and share what you do, usually once a week in a designated post.
Once you're in your chosen groups, you can also determine a method for automating contact requests with people in certain groups on LinkedIn. Using LGM for sales outreach automation, combined with LinkedIn Sales Navigator, offers a way to connect and build a follow-up sequence. You can reach out to people you're interested in speaking with and send a social media message or email to follow up.
LinkedIn Sales Navigator search filters
Recruitment Idea 7: Stay Present
In other words, remind them that you are still there for them. Whether it's talking about industry ceo email list trends or buying your services, they'll forget about what you can do for them. Constantly showing up in their feed will help remind them how you can help them.
There are many ways to do it, the main ones are:
Emails: Contact them directly via email, where there are no distractions.
Social Media – Create posts that people find relevant, interesting, or useful.
LaGrowthMachine – For email , Linkedin, and Twitter automation.
Whatever method you choose, make sure it's one you can maintain consistency with. This way you won't burn out and you'll still be in front of people regularly and therefore easily contacted when someone is ready to make a purchase.
Lead acquisition idea 8: Ask your customers to recommend you
If you've been in business for a while, you'll have clients who are happy with your service or with whom you've built a good relationship. Reach out to them by phone or email and ask if they'd be willing to give a testimonial or recommendation. Provide them with an example or create one for them so they just have to approve it.
You can also create an automated email within LGM to follow up with each of your customers 2-3 months after their purchase. This will allow you to automatically ask them if they were satisfied, if they could give you a review or testimonial, or if they know someone who could also use the service.
Join groups on LinkedIn or Facebook
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