What makes a good value proposition?

[Ehsanuls55]

A value proposition that hits the mark is one that tells the buyer what problem they are solving by acquiring that product or service. To do this, you will have to be patient and:

-Observe your client and focus on understanding their real needs. This will help you better identify their motivations, without limiting yourself to just the needs they state.

-Then you can establish how your solution can help alleviate their problems and better manage their area.

-It is essential to validate your hypotheses , to see if what you proposed is correct with respect to the market.

-Finally, it's time to make adjustments, which will help you update your proposal until it is exactly oriented to the client's needs.

In summary, a good value proposition should:

Specify the client's return on investment (ROI)
While some value propositions cannot be expressed in quantifiable terms, they should make clear how the buyer will benefit financially.

For example, you can indicate financial gain, declare cost reduction, or something less tangible but just as important as the peace of mind of knowing that compliance or employee satisfaction is guaranteed.

Keep it simple and brief
Each reference should express the benefits of the product or solution with unequivocal clarity. One way to ensure this is to avoid technical jargon or concepts that are too general or obvious.

20 words or less is ideal. If the expressions seem rigid or too formal, the best option is to look for simple controlling directors email lists and even colloquial alternatives. Your value proposition should never raise doubts or questions.

Include customer perception
If the customer doesn't understand or recognize the value of working with your company, then your value proposition isn't enough.

One way to learn about customer perceptions is through surveys or during interactions with them. Asking former customers or unconverted prospects how they perceive the value of your product or service is another option. If they decided not to buy or stop buying from you, it's important to know why.