However, it is essential to consider the

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Traffic from ppc ads, as the name suggests, is paid, increases page visibility, but does not necessarily guarantee the benefits of a robust content marketing or email marketing strategy. Ppc ads are displayed above organic search results or in the serps sidebar, that is, they have a greater tendency for clicks. It is necessary to think about the main objective of creating a campaign, profit — both on the part of the advertiser, who can increase relevance on the web and the volume of conversions on the page, as well as by search engines, which receive instant action, regardless of the conversions on the page.

user experience in all instances. This is because, for ads to be truly bc data hong kong user list effective, they must be directly related to the “query” typed by the user in the search field. Furthermore, provide the requested information and be consistent with the lead's search journey. Without this, the time spent on the page or abandonment can signal to search engines that the user had a bad experience.

This situation can also directly impact the page on its next rankings. As we have already highlighted, there are several requirements to define the relevance of this ad in relation to the user's intention and the best experience that can be made available to the lead after clicking on the suggested page. In addition to making a correct association with the query, it is necessary to properly plan the ad keyword, cpc bids (cost per click), segmentation, and also think about ensuring speed and security during the visit.