Include keywords in your Linkedin profile

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Very simple! By incorporating them as many times as possible in each of the titles, descriptions, images and even in the URL of your profile.

We recommend that you do this primarily in the title:
How to use keywords in your Linkedin profile?

In the About or Summary section, you can add other related words in addition to the keywords and expand on them further.
Although it is difficult to include them in the titles of the positions you held, an alternative is to do so when describing the tasks or functions you performed.
Without a doubt, one field where keywords cannot be missing is the services provided option. It doesn't matter if you are a freelancer or if you work for a company, all the keywords that identify you and for which you want to appear in searches should appear there.
When saving images (photo, cover) and other multimedia files, also name them with your keywords.
Add up all the courses and trainings you have taken and link them to your keywords. For example, if you took a digital marketing course where a module included B2B marketing, you can include the word B2B in the course name with a hyphen or in parentheses: Digital Marketing – B2B or Digital Marketing (B2B).
In skills, as in the summary, you can add all the keywords you want to rank for.
One last tip on using keywords on Linkedin

Another way that Linkedin offers us to be found on the network is through the use of hashtags.

Here we are referring to adding your keywords in #hashtag format to the posts you make in the feed to improve their visibility and achieve greater reach.

If you consistently include certain hashtags in your content, LinkedIn will make them visible on your profile as well and quickly associate you with the keywords you chose to position yourself with.

How to use keywords in your Linkedin profile?STEP 7: YOUR WORK EXPERIENCE MUST ALWAYS BE COMPLETE AND UP TO DATE.
Describing your professional experience is a fundamental step in optimizing your profile, but it is also important to do it well.

Therefore, it is necessary to avoid writing long paragraphs of prose and instead use short sentences or bullets. When describing what you have done in each of the positions you held previously, it is important to focus on the interests of your current potential client and try to link your achievements as much as possible to the value proposition of the company you are currently working for.

Complementing this section by also incorporating some multimedia content always adds value.

This section should be visually pleasing, so it's always a good idea to include the company name and logo. If engineering directors email list that company has a LinkedIn profile, it's a good idea to search for it and select it when adding your work experience.

STEP 8: HIGHLIGHT YOUR EDUCATION, LICENSES AND CERTIFICATIONS.
It is important to include education as comprehensively as possible and highlight the largest number of courses, training completed and certifications obtained in the “Licenses and Certifications” section.

Remember, the more information you provide, the better chance you have of raising your SSI score.